PAYMENT SYSTEMS We evaluated this aspect carefully before signing the distributor


contract with Nayax. The evidence, drawn before launching here, was more than reassuring. Especially revealing was a real life example involving industrial workers where micromarkets were being installed to provide canteen facilities. Concerned that there would be members of this constituency who


were “cash-only”, the site owners also installed cash-only vending machines, as backup alongside. But “they were not even used” so they were later removed. The “must-take-cash-too” boat has sailed. People now have ways of paying without cash. In fact, using cashless and contactless especially, they spend more per transaction and the overall number of transactions goes up. We also have the data to evidence those improvements to the


top line. And think of the extra benefits, including: hard savings in handling cash; increased speed/efficiency; reduction (elimination?) of leakage. All of these feed directly into the operator’s and site owner’s bottom line. So, no we are not concerned that Nova Market is card/contactless only. And judging by the uptake from our clients already, neither are they The second example is the all-new Databridge, the compact telemetry unit designed in-house here at SB Software. (PIC Databridge 2) Databridge is ideal for connecting up machines already in place without payment systems, extending their value. There may be reasons that some machines will never be fitted with payment units. But that does not mean that you need to miss out any longer on the benefits that harvesting and deploying their data will bring to your business.


With greater compatibility than any other telemetry unit and full


(on tap) access to more comprehensive information than ever before, you’ll even be able to extend connectivity into parts of the machine park you thought would stay offline forever (including legacy vending kit) - get more from office coffee machines than you ever thought possible, even automating wholesale ordering and preventing product piracy.


Doors open to consumer loyalty


Changes in consumer expectations and the growing digitisation of payments have created unprecedented opportunities for merchants and operators. According to a study by Accenture, 95% of consumers have greatly changed the way they live, work, and shop due to COVID-19. Consumers now not only expect but often demand a positive, personalised, and frictionless shopping experience. Market trends point toward


a further growth in cashless payments, especially in the use of mobile wallets. As a business owner, you want to make sure you provide integrations with each and every mobile wallet, ensuring that you can accept all of your customers’ preferred payment methods and never miss out on a sale. Mobile wallets and digital engagement solutions are also a valuable tool for customer loyalty because they provide business owners with an opportunity to create marketing campaigns, punch cards, top up bonuses on prepaid cards, discounts, refunds, and more. With the proper tools and incentives, customers will return again and again and convert into loyal


customers and even advocates for your business. These new opportunities and trends come with their share of challenges. By placing customers at the centre, Nayax helps business owners increase their bottom line with a comprehensive set of solutions that includes: localized acceptance of all cashless payments, integrated points of sale (POS), a management suite, and a customer loyalty toolkit. This helps business owners to increase their revenue and lower their operational expenses, reducing their overall total cost of ownership (TCO).


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