TO GO MARKET A snack for every part of the day
“The ability to offer drinks and snacks together has the potential to help drive value and usage, with many consumers looking for a drink and consequently deciding to trade up to a drink and snack, for instance. “Offering a range of drinks and snacks for each part of the day that the vending system is in service will also help drive usage and sales. Having specific ‘morning’ based snacks like Belvita Breakfast biscuits as well as biscuits for elevenses and sweet snacks for that ‘afternoon’ treat will help ensure different consumption needs are met through the day. “A focus on lifestyle, consumer profiling and location is also
W
ith vending providing the ultimate convenience by offering a 24/7 service, food to go is a growing opportunity within the sector and offering a variety to
meet consumer needs throughout the day could drive sales. Susan Nash, trade communications manager at Mondelēz
International says: “We are seeing consumers looking for a range of snacks, with a trend, amongst some consumers, of replacing meals with snacks as they return to pre-pandemic activity and take advantage of being ‘out and about’ more frequently. “A vending on-the-go range has many possibilities, with drinks vending and snack dispense units offering a number of solutions for the on-the-go consumer. The key is to offer a range that suits the consumer frequenting the facility, and one that meets their needs at all times of day that the system is in use.
important to tap into more specific sectors such as the opportunity for protein bars and drinks, like those offered by the brand Grenade. “To meet a range of needs, retailers should focus on best sellers and consider stocking award winning vendable products. At the appropriate time of the year, there may be an opportunity to add some fun and inspiration to the range with the addition of seasonal lines. “To tap into these occasions, retailers could consider adding key products such as Mini Egg bags to their vending range - specifically from January to the Easter weekend, to create some extra interest and excitement.
Since its inception, the to-go market has become a mainstay in public and commercial spaces, satisfying consumer desires for immediately accessible services. “A few restrictions have, however, emerged in order for brands to
prosper in the to-go business due to market conditions such as the demand for more convenient items, brand loyalty, and aggressive rivalry, Mr Llewellyn says. The to-go coffee business now has a total base of 26,300 machines, which is down 6% vs 2021, according to the AVA 2022 census. This decline is likely to have been driven by the retirement of many basic systems and it masks a growth in the most premium segments. “Despite larger brands monopolising many prime locations
Untapped opportunities
There are opportunities to be exploited in the to-go market according to the Vending & Automated Retailing Association’s chief executive David Llewellyn.
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for coffee to go in travel and recreational facilities, there is still opportunity in workplace setting to extend the concept for ‘traditional’ vending operators. “While there are hurdles in the way for the to-go market to really
thrive, and whilst there are signs of re-growth after Covid, there are still challenges to navigate. But there are clearly still untapped opportunities for vending & automated retail in the market, as the need to diversify and keep up with changing customer preferences opens the door for new ideas and product innovation.”
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