WATER PROVISION
West Europe water dispense up 17% over five years
T
he West Europe water dispense market expanded by 3.8% to reach 3.65 million units at the end of 2022, according to the latest research report from Zenith Global Commercial. Over the past five years, the sector has grown by 17%, adding
more than 500,000 units, despite the impact of COVID and recent economic disruption. Bottled water dispensers accounted for a record level of almost
two million units, 53% of the total but down from 56% in 2017. Bottle-free mains water dispensers, known as point of use, also reached a record of close to 1.5 million units, 40% of the total and up from 38% five years ago. Multifunctional, integrated tap systems for businesses exceeded 250,000 for the first time, making up the balancing 7%. Over the five years, integrated tap systems were the fastest growing segment, achieving a 35% uplift. The largest five markets in West Europe were the United Kingdom
with a 22% share, followed by Spain on 20%, France on 14%, Italy on 11% and Germany on 10%. Collectively, these countries accounted for a combined 76% of units installed, a marginal increase on 2021. Spain was the best performing country over 5 years, with average annual growth of 11%. “In terms of market value, industry revenues have now surpassed
€1 billion,” commented Zenith Global Commercial Consulting Director Akos Petri. In fact, they climbed an impressive 11.2% in 2022 to reach €1.17 billion for the year.”
More than just water I
n their quest to enhance the well-being of employees and visitors, businesses, schools and busy public sites are all looking for healthier refreshment choices whilst also providing more sustainable solutions. The presents an opportunity for solutions that deliver both
chilled, filtered water as well as juice concentrates while also prioritising sustainability through bottle fill facilities. Westomatic is meeting this demand with its H2O Hydration
Zenith Global Commercial forecasts continued steady growth for
West Europe water dispense market, rising a further 18% to more than 4.3 million units in 2027. The Zenith Global Commercial West Europe Water Dispense
Report contains over 400 pages of tables, charts, analysis and projections, covering 16 countries for the years 2017 to 2027, with detailed numbers for leading companies by country.
WAR TAKES TOLL ON EAST EUROPE WATER DISPENSE After resilience through Covid, the East Europe water dispense market fell back 8% to 2.43 million units in 2022, according to a new research report from Zenith Global Commercial. Unit numbers had been growing until 2019, then dropped by 5% in 2020, before recovering by 1% in 2021. Ironically, the large Russian market with a 43% share lost the most, shedding 15% of its unit base. Ukraine, in third position with 11% of the total, proved remarkably resilient, sliding by 14%. In contrast, most other countries grew modestly, including second placed Poland, which rose to a 17% share. “Covid was a major challenge,” commented Mr Akos Petri,” but
that was overtaken by the war in Ukraine and the exit of key industry players from Russia.” In terms of market segments, bottled water dispensers dominate with a 53% share. Hand pumps make up most of the remainder with a 39% share. The biggest growth, however, has come from the much smaller segments. Bottle-free mains water dispensers, known as point of use, have advanced by 37% over the past 5 years to 8% of the total. Multifunctional integrated tap systems for businesses still represent under 1% of the total, but have risen by 86% since 2017. Industry revenue from bottles, rentals and sales reached €713
million in 2022. This represented a decline of 5.6%, despite 13% revenue growth for the point of use segment. Zenith Global Commercial forecasts a further 2.5% decline in unit numbers for 2023, followed by around 2% growth per year up to 2027, taking the total back above 2.5 million.
Station. In partnership with Juicebreak from Aimia Foods the solution adds a twist by offering a school-friendly, healthy alternative to water. Westomatic Managing
Director, Richard Brinsley commented: “A simple water cooler is no longer sufficient to meet the growing demands of a busy location. Consumers want more choice including healthier alternatives as well as being environmentally conscious in their everyday lives.”
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