NEWS | Industry Updates
The report is free for members. For non- members, it is available for purchase by contacting
vending@vending-europe.eu
THE FINDINGS • Consumers identified in all four markets quality, safety and affordable pricing as key purchase drivers.
EVA publishes new consumer behaviour report
The European Vending & Coffee Service Association (EVA) has published a new consumer behaviour report, which provides the latest data into food and beverage preferences in the working population. The report, carried out by GFK on
behalf of the EVA, covers four of the main vending markets in Europe – namely France, Germany, Italy and Spain – as well as a short comparison of the key differences between the countries. The report focuses on the coffee and purchased food landscape from the working population, and covers consumption both at home as well as out of home, as well as a specific look into the behaviour with regards to vending machines.
The EVA invested in this report in order to understand more clearly the changes in consumer preferences since the start of the COVID-19 pandemic and how this has translated into the most relevant and useful purchasing behaviour in relation our sector. It specifically provides findings on coffee preferences of workers at the workplace, at home and during the commute, as well as food purchases in the same environments. The findings are seen as useful in understanding the latest trends in the context where that working from home has become much more prevalent. As such the EVA believes that the report could be useful for companies seeking to invest in additional and/or innovative workplace solutions.
• 84% of respondents in Italy consume coffee at the workplace, with freestanding vending machines the most preferred channel for that (37%).
• Digital payments are most popular in France, with 65% of respondents there indicating that it was their preferred payment method. In contrast, 48% of respondents in Germany prefer to use cash.
• In all four countries, a majority of workers (between 52% – 60%) prefer to use the local supermarket to purchase food items such as sandwiches for the workplace. This may indicate a potential opportunity for vending operators to introduce or expand solutions within the workplace to meet this need.
• In Spain, coffee machines in the workplace (64% being capsule machines) are the most preferred way to get coffee, followed by a restaurant/coffee bar and freestanding vending machines.
“The financial year was particularly challenging – war broke out, supply chains were disrupted, energy costs surged, and inflation grew alongside the cost of raw materials,” said Giovanni Ferrero, Executive Chairman of the Ferrero Group. “In the face of these challenges, Ferrero has not only been able to grow, but to also make strong progress with a number of our sustainability targets – and, in some instances, exceed them,” he added.
Highlights from the Sustainability Progress Report include: • 92% of the company’s global electricity now comes from renewables.
• 100% of palm oil is RSPO certified segregated, with 99.95% traceable to 146 palm oil mills and 722 plantations.
Ferrero Group on track to meet key sustainability targets
Ferrero Group has announced it is on track to meet its key sustainability objectives and targets. Ferrero’s progress is documented in the Group’s 14th Sustainability Report, which highlights the
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steps taken during the 2021/22 financial year on four key pillars: protecting the environment, sustainable sourcing, promoting responsible consumption and empowering people..
• The completion of Ferrero’s four-year Cocoa and Forest Initiative (CFI) plan, with majority of targets either met or even surpassed, including more than 170,000 farmers now enlisted in the Ferrero Cocoa Program.
• The publishing of the company’s first Human Rights Report at the end of 2021. The report is framed around 10 of the most salient human rights issues across all value chains – regardless of product or geography – and shows how Ferrero is working to address these issues.
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