SOFT DRINKS & FLAVOURED WATER
Health, functionality & sustainability
“The future looks promising for iPRO, with product innovations regulations and building on sustainability initiatives, strengthening their market position globally.”
in schools and sports settings, aligning with efforts to promote healthier beverage options and support cognitive and physical performance.
I
PRO is yet another soft drink supplier which is embracing the increasing emphasis on health, functionality and sustainability. The brand believes the UK market is evolving, with consumers shifting towards beverages that align with their wellness goals. The soft drink specialist believes this
offers opportunities for brands like iPRO Hydrate and iPRO Student. They say the declining demand for sugary soft drinks, driven by public health campaigns and regulations like the Soft Drinks Industry
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vendinginternational-online.com
Levy, has boosted interest in low-sugar and functional options. Country director – UAE, Lucy Darrall says:
“Hydration solutions enriched with vitamins, electrolytes, or natural ingredients, such as iPRO Hydrate, are thriving. Transparency and clean labelling remain crucial, as UK consumers seek health-focused brands without compromising on taste. “On-the-go lifestyles are driving growth in the vending channel, where convenience and health-conscious choices intersect. iPRO Student, a school-compliant range, caters to younger, active demographics
with recyclable packaging and eco-friendly production practices becoming essential. The iPRO Hydrate 500ml range, made from 30% rPET, and the iPRO Student 300ml range, made from 100% rPET, are fully recyclable, including their sleeves, environment. “The future looks promising for iPRO,
with product innovations to meet territory sustainability initiatives, strengthening their market position globally. Our global partnership with parkrun further enhances brand visibility, connecting with over eight million participants worldwide. As demand for functional hydration products rises, iPRO beverage landscape.”
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