DISPOSABLES & RECYCLING Recycle in the New Year


Analysis by WRAP has revealed that the UK’s commitment to recycling and preventing food being wasted intensifies during the festive season.


Visits to the Recycle Now website between Christmas Day and New Year


2019 showed a busy week for the UK. Searches for the 12 most commonly queried items over Christmas show that as a nation we like to have our recycling sorted in time for New Year, with searches of the Recycling Locator or what and where to recycle peaking on New Year’s Day. In 2019, the most searched for item over the Christmas week was


wrapping paper, accounting for more than 20,000 visits in one week. While the ubiquitous Christmas tree (real and artificial) came second with


14,000 searches. Clothing and electrical items were third and fourth as more of us avoid


the residual bin for these valuable and re-usable items. Searches for glass ranked fifth, plastic film sixth and Christmas cards and


decorations seventh and eighth respectively. Mobile phones were the ninth most searched for item during the


M any households even log-on during the big day to find out how to recycle a variety of common Christmas items, or for an inspiring tasty recipe to prevent leftover Christmas foods going to waste.


Collaborate to recycle better


Mondelez International is calling for a joint effort to advance recycling of plastics used in confectionery and snacking industries.


The company says it is supporting global efforts designed to increase recycling rates for plastic waste, including flexible films. It has also called for greater collaboration across the industry to


develop and implement effective Extended Producer Responsibility (EPR) programmes to help realise a more circular economy. The company is a signatory of the Business Call for a UN Treaty on


plastic pollution, which calls on governments to adopt a more harmonised approach to policymaking, to increase infrastructure investments and to coordinate infrastructure development to address plastic waste. “We need concerted and collaborative action to advance recycling


systems that cater to flexible films, so that more of the light-weight, multi-layer plastics that are used in the confectionery and snacking industries can be economically and practically collected, reprocessed, and ultimately reused, instead of ending up in the environment,” said Rob Hargrove, executive vice president of research, development & quality for Mondelēz International. “Plastic films help keep food safe and decrease food waste, but we


need to significantly improve their recycle rates. Alongside the significant financial contributions that we will make through voluntary and mandatory programmes, we are advancing public and private partnerships and recycling programmes to build better infrastructure so that these materials are not only designed to be recycled, but actually get recycled,” he added.


22 | vendinginternational-online.com Mondelēz International is already supporting initiatives in markets that


promote the circular economy and closed-loop recycling systems, when those programmes take account of flexible films. With engagements in approximately 15 locations, including Germany,


France, Italy, Spain, Poland, the UK, Brazil, Colombia, India, the US and Australia, Mondelēz International’s EPR contributions cover markets that account for around 40% of its global revenue base. “Tackling the challenge of plastics recyclability will require


unprecedented collaboration across industries, sectors and geographies, as well as between public and private organizations,” said Russell Dyer, chief of communications and government affairs at Mondelēz International. “A coordinated international response is needed, that aligns


businesses and governments behind not only a shared understanding of the causes of plastic pollution but also the most effective processes and harmonized policies needed to address it.” Mondelez International is an active member of the U.S. Plastics Pact,


the UK Plastics Pact and a signatory to the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. It has also contributed to the European Brands Association’s (AIM) digital watermarking program, Holy Grail 2.0, and is one of several companies working with The Consumer Goods Forum on plastic waste.


festive break, ahead of coffee pod capsules (10), batteries (11) and finally cardboard as the twelfth most searched for item in the week after Christmas.


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