news
New reliability campaign from Beko continues to the end of July R
eaching 48 million adults across the UK and running since May 1st until
the end of July, the 360 campaign spans TV advertising & BVOD [Broadcast Video on Demand], social media, retail media and activation. With a primary focus on reliability, the campaign spotlights Beko’s rigorous testing process. It highlights how Beko appliances undergo stress-testing to ensure lasting durability, ensuring they withstand the test of time and continue to simplify everyday life. The decision to launch the Beko reliability campaign is rooted in research and consumer insight, showing its significance to consumers, with 31% ranking it as their top priority when shopping for large home appliances. Recognising the importance of reliability, Beko’s campaign strategically focuses on enhancing brand perceptions by showcasing rigorous testing during production to instil confidence in consumers.
engaging point-of-sale (POS) materials and a tailored retail colleague training programme. Marketing Director at Beko Plc UK & Ireland,
The TV ad, that’s already appeared in the likes of
Britain’s Got Talent, Celebrity Bake Off: Stand Up To Cancer, and the Emilia Romagna Grand Prix 2024, depicts a family managing a busy child’s birthday party, showcasing rigorous testing stats for Beko appliances throughout. Beko has also invested in collaborative, market-
wide, multi-channel retailer campaigns to enhance the entire consumer purchase journey. These initiatives aim to drive conver-sion by leveraging
CIH Euronics Showcase Continues to Grow V
isiting this year’s Euronics Showcase, the
IER team found it positively buzzing and reports of marking it a resounding success and affirming its position as a highlight in the calendar of members, is not surprising.
Held at the NEC in Birmingham towards the end of April, Euronics have now announced, this year’s two-day event surpassed all expectations, with over 40 brands exhibiting at the dynamic two-day event for CIH members. Paul Tyler, CEO of CIH, comments, “We
were thrilled by the overwhelming response to this year’s Showcase. The enthusiasm and engagement of our members underscore the importance of this event in building relationships, seeing the latest innovations and conducting business. I would like to say thank you to everyone who contributed to making the Euronics Showcase such a resounding triumph including CIH staff, our members and suppliers.” The event was a showcase of the latest trends,
products and technologies with more than 40 brands supporting the show, including Beko; Blomberg; CDA; Liebherr; Haier; Hoover; Asko;
4 |
www.ierdaily.co.uk
Vijay Bhardwaj, said: “After the success of our previous campaigns on our Beko built-in range and HarvestFresh™ innovation, we are thrilled to be back on TV and digital media this year, showcasing our commitment to quality and reliability. At Beko, we believe in not just selling appliances but building con-sumer trust. This campaign reflects our dedication to designing and making products that make daily life easier, showcasing the meticulous testing that underscores the reli-ability of every Beko appliance. In a time where the cost of living continues to rise and every purchase is considered and assessed, we are proud to launch a campaign that showcases the lasting quality at the heart of the Beko brand.”
For more information, please visit
beko.co.uk/reliability
Vax; Product Care Group; Bosch; Neff; Siemens; Rangemaster; Whirlpool; Hotpoint; LG; Sony; Smeg; Shark; Ninja; AEG; Samsung; plus, many others. At this year’s Showcase, Euronics was also able to share the news that it is a finalist in both the Which? Retailer of the Year and the Which? Customer
Service Brand of the Year. This achievement follows the Euronics UK retail network being rewarded with a ‘Recommended Provider of Home appliances’ award by Which? who also placed the brand top in their Home Appliances Retailer performance table. Euronics also recently won the Feefo Gold Trusted Service Award. Attendees also explored the Euronics
Store set-up area at Showcase, featuring a comprehensive lineup of national campaigns for the year and an array of promotional tools designed to drive foot fall and boost online engagement. Additionally, Euronics highlighted the latest innovations and consumer preferences shaping the industry landscape. Transforming business updates and insights
into bitesize talks took place in the ‘Euronics Garden’. Euronics members also had the chance to meet Indie, the CIH Euronics Penguin mascot, and hang out in the Peng’win bowling alley.
PEOPLE MAKE THE DIFFERENCE
Bira reacts to latest UK inflation rate
B
ira has said the inflation rate fall
to 2.3% announced recently, is a good step towards bringing people back to the
high street - but stresses the Bank of England needs to now reduce interest rates too. Bira has reacted to the news that the UK inflation rate has fallen to a figure just below the Bank of England’s target of 2%. This marks the lowest level in almost three years. The fall, which is the lowest level in almost three
years, means prices are still rising but just at a slower rate. Energy prices are at the heart of this, as they fell by 27.1% in April. Andrew Goodacre, CEO of Bira said: “Inflation has fallen lower than expected and is now only slightly above the Bank of England target of 2%. Although the services sector and core inflation has not fallen as much, we hope that the Bank of England will have the confidence to reduce interest rates.” “Reducing interest rates is crucial to fully
restoring consumer confidence and bring people back to the high streets,” he said.
Summer 2024
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40
