feature: bira
Combination of expertise, resources and advocacy strengths as Bira and Retra Unite Forces to Deliver Unparalleled Support for Electrical Retailers
The recent union of Bira (the British Independent Retailers Association) and Retra (the Radio, Electrical and Television Retailers’ Association) has ushered in a new era of robust support for independent electrical retailers across the UK.
support a circular economy while safeguarding independents’ interests,” he said. Independent retailers already face immense challenges from rising operational costs, supply chain disruptions, and evolving customer behaviour. Eff ective lobbying from Bira ensures their perspective is represented when legislation that impacts their businesses is being shaped. Mr Goodacre said: “Independent retailers
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he combined organisation is making signifi cant strides in providing a
comprehensive suite of services and a powerful voice advocating for this vital sector. “We’ve received overwhelming support from new Retra members joining the Bira family,” said Andrew Goodacre, CEO of Bira. “The successful integration allows us to off er an unparalleled range of benefi ts and representation tailored to the needs of electrical retailers,” he added. Bira’s dedicated membership team has been
actively engaging with Retra members, ensuring they can seamlessly access the full breadth of advantages now available. This includes the Bira Legal helpline for professional legal advice, such as help with Employment Law and HR, Health and Safety, Commercial Law, Tax, VAT and HMRC, and Business legal compliance through WorkNest. It also off ers competitive card processing rates
through a partnership with Global Payments, and specialist insurance policies crafted specifi cally for retailers. Additionally, members gain access to a social media management tool, business rates review and rent/lease review services, utility cost comparisons for potential savings, the Opcharge mobile top-up solution, and business loans facilitated through Funding Circle. Furthermore, they can take advantage of business breakdown
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cover, waste management services, ecommerce website solutions with SiteWizard, and a local delivery platform to reach customers effi ciently. “Any Retra members who haven’t been
contacted should reach out, and we’ll ensure they’re set up to benefi t from these valuable services,” said Mr Goodacre.
Continuous support for independent retailers in an ever-changing business landscape A crucial focus for the combined organisation is lobbying the government and industry bodies on critical issues impacting electrical retailers. At the forefront is the forthcoming reform of the WEEE (Waste Electrical and Electronic Equipment) regulations, which could substantially infl uence retailers’ operations. Bira is campaigning vigorously on the
proposed WEEE changes, engaging directly with policymakers at DEFRA (the Department for Environment, Food and Rural Aff airs) to ensure the voice of independent electrical traders is heard. Key concerns include the potential for increased costs associated with fi nancing WEEE collection and treatment, as well as complex new data reporting requirements. “We are adamant that any WEEE reform must
not overburden small retailers with excessive red tape and fi nancial pressures. Bira is putting forward constructive recommendations that
PEOPLE MAKE THE DIFFERENCE
are the backbone of our high streets and local communities. Thanks to this move, we can support them more robustly than ever with services, resources and the strongest possible representation on the issues that matter most.” Retra members are now receiving regular communications, newsletters and industry updates, along with Retra Alert, keeping them informed on the latest developments, regulations and opportunities relevant to the electrical retail sector. The unifi ed organisation’s communications ensure independent retailers stay ahead of the curve, prepared to navigate an ever-changing business landscape. With Bira’s 125-year heritage representing independent retailers and Retra’s 80-year pedigree in the consumer electronics and domestic appliance sectors, the newly joined- forces entity is uniquely positioned to champion this dynamic industry through both prosperous and challenging times. By combining their expertise, resources, and advocacy strengths, they aim to create a supportive environment for independent electrical retailers to thrive. As the industry continues to evolve, Bira and
Retra’s joint eff orts will play a pivotal role in shaping a sustainable and favourable future for this essential segment of the UK retail landscape. This joining of forces in April 2024 follows
Bira’s successful integration of the Association of Cycle Traders (ACT) in June 2023, further consolidating its position as it being the voice to advocate for independent retailers.
Summer 2024
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