advertorial: hitachi


Innovation at the heart of Hitachi’s cooling range


Peter May, commercial director at Big Red Sales, which represents Hitachi Europe, gives the lowdown on the company’s refrigeration offering


H


itachi Digital Media Group (DMG) offers a range of energy-efficient consumer


electronic products that help reduce the environmental impact on society. Designed for homes of the future, Hitachi’s refrigerator range encompasses the finest design and cutting-edge technology. Hitachi’s comprehensive and innovative


refrigerator range includes multi-door, side- by-side, French door, bottom freezers and top freezers. The entirety of which are stocked with pioneering, original features that harness the best of Hitachi technology.


Features Vacuum compartment Hitachi’s original vacuum compartment keeps stored foods in their optimal conditions, so they remain fresher for longer and retains their nutrients therefore, avoiding unnecessary waste. A vacuum pump extracts air and reduces oxygen to approximately 0.8atm. The vacuum compartment has five benefits: freshness preservation, nutrition retention, flavour preservation, hydration and quick seasoning.


‘‘ Auto door provides


a delightful easy door opening experience


Selectable Zone The selectable zone enables families to customise the temperature settings to suit their storage and lifestyle needs. Consumers can choose between four different


temperature modes: refrigerator 3°C, chilled/meet 1°C, soft freeze -3°C and freezer -18 to -120°C.


Auto Door Auto door provides a delightful easy door opening experience. When hands are full, a single tap of the touch display activates the auto door mechanism which causes the refrigerator door to automatically open. Need to access both sides? Rest assured, simply slide your finger across the touch display and both doors will simultaneously open even when the refrigerator and freezer are fully packed.


May & June 2021


Premium Design The elegant and luxury glass door finish is not only beautifully designed but practical and convenient as it seamlessly features an integrated touch panel that lets you change the temperature settings with a single touch. It’s ease of use,


impressive interior and meticulous design makes it the centerpiece of any kitchen and allows families to focus on what really matters.


Hitachi Europe Hitachi Europe Ltd, a wholly owned subsidiary of Hitachi, is headquartered in Maidenhead, Berkshire. The company is focused on its Social Innovation Business, delivering innovations that answer society’s challenges. Hitachi Europe and its subsidiaries


offer a broad range of information & telecommunication systems; rail systems, power and industrial systems; industrial components & equipment; automotive systems, digital media & consumer products and others with operations and R&D laboratories across EMEA.


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