eutelsat article
Rural broadband realities and
opportunities for retailers
With the internet having quickly become a necessity rather than a luxury over the past year, it’s surprising that over half a million rural homes and businesses in the UK still don’t have access to high-speed internet, says Ed Sawday, head of sales at konnect
A
lthough traditionally some satellite broadband connections have been
perceived to be overpriced and unreliable, thanks to new technology this is now in the past. konnect has transformed the customer
proposition from an expensive, niche product to a very affordable, high-performance solution appealing to the mainstream market and its retailers. With average speeds of between 22Mbps and 75 Mbps (depending on your package), konnect can provide a service that outperforms LTE and even “fibre” in some areas. The service has begun to change the lives of
many, especially those in rural areas and provides a sizable opportunity for savvy electrical retailers to tap into. In addition to initial sales opportunities there
are further associated revenue streams that the service can provide. The retailer has two options, either to do the installation themselves or konnect can look after it for them. There’s a choice, as some are not set up for the extra work, but for those that are it can work very well and provide the opportunity for additional revenue. konnect also retains ownership of the equipment, so effectively it has a lifetime guarantee. Furthermore, once a customer is set up with a high-speed connection, they have so many new devices at their disposal, such as smart TVs, IoT devices, CCTV monitoring and lots more. As a retailer, this opens up a whole number of opportunities for cross selling and offering further services elsewhere in the customer’s
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home, allowing them to maximise their new broadband package. The fast, affordable, and easily available service has begun to change the lives of many already. We spoke to konnect customer, Kate Slater (pictured right) from North Yorkshire, on the challenges and issues faced by rural dwellers and the need for good internet access.
Customer Case Study: The Rural Challenge Ms Slater said: “My Wi-Fi woes began over lockdown. I bought a two-bedroom cottage that I intended to use as a holiday property to let out to guests, and to provide me with a pension. “As my village is quite remote, the mobile phone coverage was patchy at best, and the Wi-Fi at the property was non-existent. After initially getting quoted over £3,000 to have a telephone line installed, I spent over nine months waiting for installation, before finally learning that this wouldn’t be possible.”
The Solution Ms Slater continued: “In my desperation, I started researching other companies – none of whom could help me. However, one day I stumbled upon konnect, which told me that it would be operating in my area very soon. Not only was it extremely affordable, with packages starting from £29.99, but it explained how its system was different to others, and four weeks later, I received a phone call letting me know that it would be able to supply me with satellite broadband. “I was wary to start with, as so many companies had promised a lot and produced nothing, but I agreed to try the service. konnect sent me the equipment, and an engineer booked an installation date immediately.”
It’s time to bridge the digital divide! We’re revolutionising satellite broadband and we’d love for you to be a part of it. konnect, the brand new super-fast broadband service from Eutelsat, delivers speeds of up to 75MB/S. Packages start from just £29.99 per month with no equipment charges and free standard installation. With generous commissions and installation
contributions, now’s the time to get on the starting lines and join our partner network. For more information on how to become a
konnect reseller, please contact us on:
partner@wekonnectreseller.com.
My Experience Ms Slater said: “konnect has ended this Wi-Fi nightmare for me as I was at the point of selling my cottage if I couldn’t get connected. Since the installation, I’ve been incredibly impressed with the speed, efficiency and courtesy of konnect. “I’ve not able to put a figure on it yet, but
konnect has already saved me the excessive installation fees that I was quoted by other providers, and far more guests have been booking into my cottage as I can now offer Wi-Fi. “I am enormously grateful to konnect – I never anticipated the difficulties I would experience trying to get internet in a rural village. I would highly recommend the service to anyone who is looking for an affordable and efficient internet solution in a rural location.”
May & June 2021
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