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feature: laundry product showcase


H-DRY 500 The Hoover H-DRY 500 ND is a heat pump tumble dryer designed with a relentless focus on performance and efficiency, delivering outstanding results time after time. With a 10kg, 125-litre capacity this


Hotpoint ActiveCare 8 kg heat pump tumble dryer Tumble dryers are traditionally viewed as inefficient and costly to run. However, heat pump technology has revolutionised the appliance’s resourcefulness, and today it is the most efficient drying technology on the market. As heat pump technology recycles


warm air until clothes are perfectly dry, energy efficiency is maximised. The Hotpoint 8 kg ActiveCare heat pump tumble dryer (NT M11 82XB), for example, benefits from an ‘A++’ energy rating and saves the user over 45 per cent in energy usage5. What’s more, the Hotpoint


ActiveCare tumble dryer takes better care of clothes during the drying process. ActiveCare tumble dryer technology is a combination of two innovations, Anti-Stress Movements and Perfect Temperature Control, which together prevent clothes from wearing out by up to 40 per cent6.


18 | www.innovativeelectricalretailing.co.uk


technologically-advanced dryer is the ideal choice for modern drying. Like many Hoover products, the H-DRY 500 is a WiFi appliance, allowing the user to connect their Smartphone to the machine in order to control and monitor it remotely. The Red Dot Award-winning Hoover hOn app lets users access their dryer wherever they are, providing access to additional programmes, energy usage and diagnostic checks. The hOn app also allows users to create a


virtual wardrobe using its Label Scan feature. Garment care instructions can be scanned and stored so that the appropriate care settings are always used — protecting clothes and delivering a premium drying quality.


Hotpoint ActiveCare 10 kg washing machine The Hotpoint ActiveCare 10 kg washing machine (NM11 1044 WC A UK N) takes care of clothes by removing more than 100 stains at just 20ᵒC1. The family of three ActiveCare technologies, Active Mousse, Active Drum and Active Load, work together to remove tough and stubborn stains. Its Steam Hygiene feature injects steam directly into the drum at the end of the wash cycle to remove bacteria, while the Steam Refresh programme freshens clothes, taking just 20 minutes to deeply penetrate fabrics with steam. Stop&Add allows the user to add laundry to the wash cycle during the first few minutes of the cycle, without compromising on the wash performance, and Rapid/Green enables the user to customise the washing programme by choosing to either speed up the cycle or save energy, dependent on their individual needs, without compromising on results. Wash programmes include: Eco 40-60, Cotton, Synthetics, Mixed, Delicates, White, Anti Stain 40ᵒ, Rapid 30 min, Spin & Drain, Rinse & Spin, Steam Refresh, 20ᵒC, Wool, Anti-Allergy, and Bed & Bath.


H-WASH 500 The H-WASH 500 range is Hoover’s ‘smartest’ laundry collection to-date and is accredited by the Good Housekeeping Institute. The H-WASH 500 HWB 414AMC is the largest


capacity model on the market at 14kg and features savvy features such as ‘Scan to Care’. This function allows enables users to take a photo of their garment and washing label through the hOn app, store them in a ‘virtual wardrobe’ and the machine will recommend the best cycle. With more than 40 specialist cycles, the machine also provides detergent tracking and tips to optimise washing and reduce waste. The H-WASH range has also just launched


built-in models as well. More freestanding models are also being launched later on in the year.


February 2021


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