trade: comment


Exploring the latest appliance trends for 2021


With the easing of lockdown now confirmed, consumers’ thoughts will be turning to the future. Hoover Candy business director Steve Macdonald talks us through the four latest appliance trends.


I


t is inevitable for a global pandemic to disrupt the normality of day-to-


day life but now, with the green shoots of post-pandemic recovery in our sights, we can start to look positively to the future. Priorities have shifted considerably across all


categories. With a new wave of ‘virtual living’, physical separation has increased the need for escapism and technological advancements are driving consumers towards digital experiences.


Connectivity Connectivity has been continually on the rise over the last few years and should be a focus for brands moving forward. The priority shift in consumer demands throughout the pandemic has shone a spotlight on appliances which can flex to individual needs. Compatibility with smartphone platforms


allows consumers to connect to their appliance(s) through a range of technology including Bluetooth, WiFi, voice and apps. The benefit to the user is undoubtedly the main selling point. With connectivity, it all comes down to protecting your investment and future- proofing the appliance. A smart connection means the consumer will always have access to the latest programmes and updates, meaning they will continually have the best product available to them at any one time. As a brand, we have worked hard to anticipate


consumer needs and match with the most advanced technological innovations. The introduction of our hOn app has given the consumer freedom to spend more quality time with their families. Using the remote-control function, pre-set and personalised programmes allow consumers to create bespoke settings tailored to individual needs, including mask sanitization.


Personalisation What’s become apparent over recent years is that one size does not fit all, so the opportunity for customisable products is another trend we expect to grow. Allowing a platform for individuality to be placed within a product will help build a personal connection between a brand and its market. Removing the hassle from everyday tasks means challenging traditional thinking and developing tech to make life easier. Features such as smart subscription laundry services, for example, take control of detergent and fabric softener reordering.


Eco-appliances Mintel research revealed that consumers are increasingly leaning towards eco-friendly appliances when making new purchases. We believe this will become more prevalent when new energy efficiency ratings come into effect in March 2021. With the prospect of giving the wider market better understanding of energy


12 | www.innovativeelectricalretailing.co.uk


ratings, this will allow consumers to make a more educated decision when purchasing. Our own research discovered that dishwashers


were #1 on the ‘appliance wish list’’ for 2020 and is a category which demonstrates technology development, evolving from an once energy- guzzling appliance to an environmentally-friendly must-have in the kitchen. For example, new 16- place setting models have a C rating under the new regulations and use less water versus hand washing, in some cases.


Healthy eating This final trend has led to the creation of appliances to help and support consumers in their efforts to adopt a healthier lifestyle, from steam ovens and sous vide cooking to dedicated zones and compartments in the fridge which allow the best preservation conditions. The market for white goods is constantly


evolving to meet the needs of changing lifestyles. The pandemic has caused both consumers and manufacturers to think differently about how we live and how to adapt to these changes. A larger capacity fridge freezer means you can shop less frequently and a connected washing machine lets you download new cycles. With more disposable income due to


lockdown restrictions, consumers are willing to spend more on products, which allows manufactures to keep innovating, creating endless possibilities for the future.


February 2021


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32