Industry News Saving lives through craft and DIY Burgon & Ball


join BHETA Iconic garden tools brand, Burgon & Ball has joined The British Home Enhancement Trade Association. Based in Sheffield, Burgon & Ball dates back


to 1730 when it began manufacturing agricultural shears, patenting a manufacturing process for producing solid steel sheep shears in 1865. The design used the best cast steel rather than the more usual iron blades of the time. In 1873 it built the La Plata Works at Malin Bridge, where it still manufactures today, and quickly became a significant exporter as well as serving the home market. From the 1920s production of garden tools


outstripped the manufacture of sheep shears and the company made massive investments in modern manufacturing processes from the 1970s onwards as well as building up its marketing of the brand. In the last ten to fifteen years, it has worked with a series of partners including Sophie Conran who worked with the company to create and award- winning gift range. Burgon & Ball’s stainless garden tools are endorsed by the RHS. In 2018 the company joined Venanpri


global family of the finest heritage tool brands, alongside Corona and Bellota. Keeley Vernon, BHETA’s sector manager for


DIY and garden said: “This is great news. Burgon & Ball is a huge brand in the garden sector, combining tradition, with on trend products and high-profile partnerships. I am delighted to welcome the team to BHETA.” For more information about BHETA and the


retailer networking, market data, lobbying and business support opportunities it offers, contact Keeley Vernon on 07398 840418 or view the website at www.bheta.co.uk.


The UK Men’s Sheds Association has launched its Charter for wellbeing in Craft and DIY. The Charter has been developed to encourage people and companies working across the DIY, craft and hobbyist sector to come together to both promote peoples’ wellbeing and encourage people to get involved with groups such as Men’s Sheds. The pandemics of anxiety, depression and loneliness preceded Covid and continue to grow


with devastating impact on our society. Many diseases and conditions, do not discriminate across gender, race, geography however, when it comes to our mental health, there is a greater impact on men as a result of how society engages with them. If this were not the case we would not see men being four times more likely to die by suicide than women and we would certainly not see suicide as the single biggest killer of men under the age of 46 in the UK. The purpose of the Charter is to engage everyone in the craft sector with the tools and


opportunities to improve wellbeing, create positive environments and transform lives. Partners include the Zero Suicide Alliance and Men’s Health Forum, who with others will help create partnerships that will transform and save lives. Men’s Sheds save lives, reduce anxiety, depression and loneliness, at the same time they are


creating incredible things. “Men’s Sheds serve men and women, but it is vitally important that we particularly champion


men’s health,” said Charlie Bethel, Chief Officer of UK Men’s Sheds Association. The Charter was launched at the House of Commons last month and hopes to bring together


organisations and companies across the DIY and Craft sectors to identify bespoke programmes to support the wellbeing of customers, staff and the general public. To sign up to the Charter and to find out more about Men’s Sheds visit www.menssheds.org.uk


Tiger helps consumers find their perfect


space with new brand campaign Yorkshire-based Woodlands Home & Garden Group, a leading garden building manufacturer and online retailer, has unveiled a distinctive new look for its award-winning e- commerce brand, Tiger Sheds – backed by a nationwide TV and press campaign.


With outdoor living becoming increasingly popular over the last few years, more


homeowners than ever now plan to update their garden spaces. The new styling for Tiger responds to the overarching consumer need for more space, whether it be for gardening, storage, living, working, playing, for pets or even a workout. It embodies the spirit of allowing the consumer to find their own perfect space. As part of the launch campaign for the new look, Tiger Sheds will be showcasing a national TV campaign across ITV channels from April, accompanied by a national press campaign, two unique 100-page brochures and an updated website at tigersheds.com The national TV advertising campaign is a major investment and has been brokered with


ITV as part of its Backing Business initiative. Airing across ITV and ITV Hub, the collaboration is one of the largest yet under the Backing Business scheme and will run until June.


Registration for Glee 2022 now live!


Online registration for Glee 2022 – taking place in late from 28-30 June – is now live, enabling buyers and retailers to get online and book their free ticket for the UK’s leading garden retail exhibition. To register for Glee 2021, simply visit


www.gleebirmingham.com/visitor-registration and confirm your attendance at the show. In addition to bringing together the biggest


and most exciting showcase of established and emerging brands, Glee will also be a hotspot for cross-industry networking and will benefit from a rich educational and inspirational programme


4 | www.gardencentreupdate.com


of content that is designed to arm retailers with invaluable advice to help grow their businesses. Matthew Mein, Glee Event Director, said:


“Glee 2022 is set to represent the largest congregation of new and emerging brands from across eight thriving product sectors. This year’s edition of Glee will also benefit from a unique festival feel, thanks to the new late June timing. With such an exciting new chapter for Glee on the horizon, and buzz building already, this is an event not to miss! “Whilst visiting gleebirmingham.com, why not also view the wealth of wider information


that is available, helping you to plan your trip around the show. With so much content and so many exhibitors ready and willing to do business, you’ll find that a visit to Glee can be a fully packed three-day agenda, so time spent pre-planning will pay dividends onsite.” To keep up to date on the latest Glee news visit www.gleebirmingham.com.


GCU Spring 2022


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