Event Preview: Glee 2022


Ten reasons not to miss Glee 2022 Home to the biggest brands in gardening, plus a host of exciting new innovators, Glee 2022 is set to be THE place to boost your retail offering for the year ahead. Last year the show welcomed highly transactional and quality buyers from a host of multiple and independent garden centres, high street and department stores, builder’s merchants, and online retailers, and this year is set to be no different as the popularity of gardening continues to soar. With so much to see, there has never been a better reason to ensure that Glee 2022 is firmly in your diary but, if you still need persuading to get out of the office, here’s ten reasons not to miss what is set to be the biggest Glee for many years!


1. No substitute for face-to-face – After several years of communicating and showcasing new products virtually, the reopening of events in 2021 proved that there is no substitute for face- to-face interaction. Whilst normality has largely resumed, exhibitions are continuing to ride this


wave of popularity, as reflected in the high levels of bookings that are taking place. To- date Glee 2022 is over 80% booked and, when full, will represent the largest gathering of new and existing garden and outdoor living brands under one roof anywhere in the UK. Can you afford to miss out?


2. A new dateline to suit your buying needs – In 2021 the Glee team undertook an in-depth consultation with key stakeholders, representing suppliers, retailers and trade associations. The outcome of these discussions was that moving Glee to a different time of year would better reflect and support the ongoing development of the garden retail supply chain and associated buying cycles. As a result, Glee will now take place in late June 28th – 30th, helping retailers to place orders at a time to suit extended lead times.


3. Eight product sectors to choose from – Glee 2022 will be home to hundreds of exciting


brands, together covering eight core product sectors – Garden Care, Landscaping & Garden Decoration, Outdoor Entertaining, Plants, Home, Gift & Clothing, PAW (Pet & Animal Wellbeing), Retail Services & Experiences, and Food & Catering. With so many brands under one roof, retailers can expect to see the biggest profile of new products and innovation as thousands of new range additions are earmarked to exclusively launch ahead of the 2023 season at this year’s Glee event.


4. The importance of newness – Differentiating yourself from the competition is an important part of retailing. Stocking new and unique brands is an easy way to ensure you are offering something different, which is why a trip to Glee will always pay dividends. From the dedicated Innovators Zone - home to inventors and entrepreneurs offering exciting grass-roots product development and one-off design ideas - to the 100 plus new brands that will be making their Glee debut in 2022, every step around the show will be sure to uncover something exciting.


5. The return of big brands –Glee 2022 will also be welcoming back several brands that have not exhibited for a number of years. These brands will include UK Garden Buildings, Smart Garden, G Plants, Scheurich, Kadai, Panacea, STV and long- term Spring Fair exhibitor, PMS International.


6. Network, network, network –Whether it’s a working lunch, joining a GIMA Buyer Connect speed networking session, or meeting with new and existing suppliers, a few hours at Glee will deliver much more value than hours spent on the road. No other opportunity within the year delivers so much value under one roof.


7. Get connected – Let the Glee Connect app help guide you to new products and personalised exhibitor recommendations. This pocket-sized interactive guide to the show uses intelligent AI-functionality technology to help visiting retailers to better measure – and even increase – their ‘Return on Time’ spent at the show.


GCU Spring 2022 www.gardencentreupdate.com | 15


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32