Event Preview: Glee 2021 Register today


Entry to Glee is free of charge to all pre- registered visitors. Simply register via the Glee website www.gleebirmingham.com/register. Glee 2021 takes place at the NEC,


Birmingham, from Tuesday 14 to Thursday 16 September and opens between 9:00am and 6:00pm (Tuesday & Wednesday) and 4:00pm (Thursday). To find out the latest news and to register for free entry, please visit www.gleebirmingham.com. For details on exhibiting at Glee, call 0203 3545 9752.


Finally, Glee’s PAW (Pet & Animal Wellbeing)


sector will offer access to leading brands covering product sectors such as grooming, pet food, pet accessories, wild animal wellbeing, bird feeders, pet toys and wildlife gardening. This dedicated section of the exhibition will be a true destination for retailers who want to tap into the potential of this £6.2 billion (Statista report June 2021) industry and create a truly unique and personal customer experience. Look out for brands including Goodchap’s, Marriage Specialist Foods, Christies Direct, Vetark Products Ltd, The Edible Gang Limited, Hownd, Sniffe & Likkit, Scott Paper, Weenect, Mimi’s Daughter, Kelso & Titch, Collarways Limited, Aqueos, Weenact and Jacobi Jayne & Company. Retailers wanting to nurture grass root


businesses will be sure to make a stop by Glee’s Innovators Zone. Since its launch in 2009 the Innovators Zone has already helped more than 275 companies break into the garden retail market. This special area is designed to help nurture fledging product development and one-off design ideas, whilst also bridging the gap between market-ready new product launches from established companies and pre- commercial product ideas.


Glee New Product Showcase & Buyers Power List Glee is a celebration of the best products and best practice on both the supply and retail side that our industry has to offer, and the forthcoming edition of the show will incorporate two major industry awards ceremonies which reflect this. For suppliers, there is the GTN sponsored


New Product Showcase, which celebrates the best new product innovations as well as tried and tested favourites which have stood the test of time. This year’s showcase will see shortlisted entries make their pitch to the judging panel on September 14th and 15th. The best of garden retailing will also be


celebrated at Glee with the prestigious Buyers Power List for 2021, to be held on Wednesday 15th September. The awards recognise the individual buyers and buying teams who have gone above and beyond to make a difference within the garden retail industry this year.


16 | www.gardencentreupdate.com GCU August 2021


Glee’s seminar content – The Stage As always, Glee will offer visitors a free, three- day seminar programme organised in conjunction with the HTA (Horticultural Trades Association), providing an enriched programme of expert business and garden retail advice to help grow your business through challenging trading conditions. This content will be derived from extensive industry research and is set to tackle key talking points, struggles and successes.


Trade association support As the central networking hub for the garden retail industry, Glee will once again play host to vital trade associations including GIMA, HTA, Gardenex and the GCA, all of which will be


welcoming existing and potential new members for the duration of the show, offering invaluable advice and expertise to those who need it. GIMA will again run its popular speed-


networking event, Buyers Connect, for the duration of the show. These effective and efficient business meetings are the perfect opportunity to make personal contacts with the most sought-after buyers and suppliers, without wasting any precious show time.*


* The GIMA Buyers Connect service is open to all exhibitors, but due to high demand there are limited spaces available. To register your interest in meeting buyers as part of the UK Buyers Connect, contact GIMA directly on: info@gima.org.uk


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