Event Preview: Glee 2021


We move into the 2021 event with a sense


of excitement regarding the future development of our sector following a period of significant growth.


Outdoor Entertaining is the place to source


products that really enable people to enjoy the outdoor lifestyle and will feature the best from the industry’s leading companies, making it the ideal opportunity for buyers looking to source next year’s ranges and tap into the stratospheric rise in the popularity of these products over the last 18 months. Showing everything from garden furniture, barbeques and parasols to chimeneas, conservatory and indoor furniture, play equipment and camping essentials will be Napoleon Grills, MORSØ, Kamado Joe, Broil King, Dizmezs Ltd, Pit Boss, Campingaz, Primus, CPL Distribution, Fusion Fire Bowls. O-Grill, Pearsons of Duns, Traeger Grills Europe, Premier Decorations, Tramontina, Grizzly Oven, Extreme Lounging and Black & Stainless Creative Metalworks. Despite the pressures of the pandemic the


popularity of gifts, homeware and outdoor clothing shows no sign of abating, helping to keep the tills ringing year-round as consumers look to optimise key gifting events as well as adding value to their homes and garden with stylish accessories. Post-lockdown, a shift towards UK-grown talent and production is coupled with an increased average spend as consumers look to treat themselves and loved ones more than ever following a year of enforced distance. As such, Glee’s popular Home, Gift & Clothing category is set to welcome a range of brands offering everything from outdoor clothing ranges and picnicware to seasonal decorations, games, toys and


14 | www.gardencentreupdate.com GCU August 2021


books, including Regatta & Craghoppers Limited, Teal International Ltd (The Satchville Gift Company), Leon Boots Co., Ecovibe Ltd, Little Plover, GRS Footwear, Kingsley Designs Ltd (Bootpac), Checker Leather, Casdon Toys, HJ Hall (Pantherella International Group Ltd), New English Teas, Korbond, Chive, The Strats Trading Company, Rouchette SAS, Evercreatures, Willsow Ltd, and Woodmansterne Publications (W Select). Glee Plants (Green Heart) is where buyers can shop for the best in nursery stock, bedding


plants, trees and shrubs, as well as houseplants which has seen annual sales boom to over £4 billion as ‘urban jungles’ and ‘plant parents’ become the norm. Brand confirmed for the Glee Green Heart in 2021 include Javado, Jadecliff, Key Essentials, The Christmas Cabin, Infinity Christmas Trees, Laurica Plants, Floreac NV, and SP Trading. Any garden retailer wanting to maximise the


profitability and efficiency of their own store, won’t want to miss the wide range of retail support suppliers within Glee’s Retail Experiences & Services and the dedicated Food & Catering sectors. Exhibitors confirmed for these two thriving and vital sectors include Swan Retail, Garden Connect, Pleydell Smithyman, Fordingbridge, CSY Retail, Creative Products, Whitco Catering & Bakery Equipment, Malcolm Scott Consultants, Urban Farm it, Formbar, Open Retail, 3 Pugs Gin, The Secret Garden Distillery and Tri-Star Packaging.


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