Event Preview: Glee 2021


person return post-lockdown (14 – 16 September NEC Birmingham). This year’s show will bring together hundreds of brands and thousands of exciting products under one roof, providing garden buyers with the first opportunity in 18 months to ‘shop’ new ranges to boost their retail offering and build on the incredible momentum created throughout lockdown. Reopening in line with government


A return of events: Glee is back! E


vents are back, with Glee leading the charge as the first dedicated garden retail exhibition to make its in-


placed on many by the supply chain, gardening has won the hearts and minds of so many and, as such, we are moving into a new chapter supported by a newly expanded ‘gardening army’. From an engaged audience, the ongoing potential of the ‘millennial pound’, new tech hitting the market, and a wealth of existing ranges continuing to hit the mark, Glee 2021 will be a thriving hub for the garden retail market, offering unrivalled value for both suppliers and visitors.”


guidelines, Glee will provide a ‘Safe & Secure’ space where, under the banner of ‘refuelling retail’, the garden retail industry can come together to build business and network, as well as gathering inspiration for new product ranges, merchandising and point of sale, social media and branding. A visit to Glee can help fill the void created during the last 15 months where retailers were unable to focus on buying or source innovation and trend-led ranges. Matthew Mein, Glee’s Event Director, says:


“We move into the 2021 event with a sense of excitement regarding the future development of our sector following a period of significant growth. Despite the pressures that have been


Glee – home to eight thriving product sectors Exhibitors from across Glee’s eight product sectors are already busy planning their return to the exhibition. Whilst the pressures of the pandemic have forced suppliers to work differently, for many, new product development continued at pace. Reacting to consumer demand, suppliers are expected to bring to market products with a defined sustainability ethos, products that make life easier for gardeners, including high-tech innovations, plus latest design updates to core, volume-driven categories. Garden Care is Glee’s most thriving area, and


this year is set to feature everything from growing media, compost, fertilisers, and GYO


products to garden machinery, garden tools and accessories, perfect for enticing the three- million strong new gardeners which took up the hobby during lockdown to keep flexing their green fingers. Key exhibitors for Glee Garden Care include:


Evergreen Garden Care, Westland, Taylors Bulbs, Spear & Jackson, Mr Fothergills Seeds, Doff Portland, Fallen Fruits, Hozelock, Bathgate Silica, Agralan, DLF Seeds, Durston Garden Products, Equigrow, Sipcam Home & Garden, Sorbus International, Kaemingk, Handy Distribution, Garland, Fiskars, Husqvarna, De Ree, Graf, Hygeia Chemicals and Kapiteyn. Glee’s Landscaping and Garden Decoration


provides an unrivalled showcase of influential brands and leaders in garden and landscaping design. Featuring stunning displays, this area of Glee is a must-see section of the show, featuring many best-practice examples of how to cross-sell products in situ. From hard landscaping and aggregates to fencing, garden buildings and decorative accents such as pots, structures, soft landscaping, statuary, water features and timber supplies, Landscaping and Garden Decoration has everything to help garden retailers, builders’ merchants and landscapers to maximise those products that create the framework of every garden. Exhibitors confirmed so far for the 2021 show


include: Azpects Ltd, Gorse Lodge Ltd, Enigma Home and Garden, Active Products UK Ltd, Woodlodge, Zest 4 Leisure, Primeur, Ivyline, Treadstone Products, Protek, Meadow View Stone, Yorkshire Flowerpots, Terraflex, Onduline Building Products Ltd, Mercer Agencies, Jagram, Hamac Trading, EKJU, Easigrass, Capi Europe, Abitquakers, Biohort, Deroma, Rowlinson Garden Products and Vivid Arts.


GCU August 2021 www.gardencentreupdate.com | 13


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