P20 Proofvision:Layout 1 27/10/2021 16:52 Page 20 Kitchen &Bathrooms
Binge-watching in the bath
COVID-19 has had a dramatic impact on the way we live, work and shop. As we emerge from the pandemic, people are still spending more of that free time at home, leading to new opportunities for installations in the home. Electrical wholesalers have an opportunity to leverage this demand - Will Uttley, managing director of ProofVision, a leading supplier of waterproof TVs for bathrooms, kitchens and outdoors, explains more.
P
eople are watching more streaming services, such as Netflix, Amazon Prime Video and Disney+, than ever
before. With this surge in TV viewing and the constant battle for the TV remote control, consumers are keen to extend their home entertainment technology beyond the living room. Bathroom TVs have always been considered the height of luxury. As more consumers become aware of specially designed TVs that can operate safely in wet, hot, cold environments, they are keen to learn more. As a result of this increased screen time and
the ongoing popularity of streaming services, Proof Visions has witnessed a significant surge in Bathroom TV enquiries as the bathroom becomes a place of sanctuary, a place to relax away from the hubbub of family life. Anecdotally, the population is taking more baths to preserve
20 | electrical wholesalerNovember 2021
mental health and wellbeing. The prospect of relaxing in a luxurious steaming bath has never been more appealing. How better to enhance this state of bliss than to watch a favourite TV show on one of today’s many streaming services? The increased searches for 19”, 24”, and 27”
Smart Bathroom TVs is most notable, both from consumers as well as property developers wishing to add a touch of luxury to their high- end developments. These screen sizes are popular because they are affordable and easily installed in the most compact of bathrooms. As they are waterproof, Bathroom TVs can also be safely installed and enjoyed in kitchens too. Bathroom TVs can withstand water, steam and
condensation, so they are naturally more expensive than living room TVs. Consumers are beginning to understand that a Bathroom TV is a premium product specially designed to be
waterproof so they can use it without the fear of electric shocks or circuit board failures due to water damage. Also, as with all glass surfaces in bathrooms, it would be natural for the TV screen to steam up when running a hot bath, but a clever heated screen solution delivers a mist-free view. Furthermore, mirrored bathroom TVs have moved from being a novelty to gaining wider popularity as the TV discreetly disappears when turned off, giving the appearance of an elegant mirror, in keeping with any stylish bathroom décor. While our schedules, habits and activities have
changed forever, the desire to watch our favourite programmes on a TV beyond the living room is driving strong demand for Bathroom TVs. Electrical wholesalers have an opportunity to leverage these trends and engage with customers who crave the ultimate relaxation experience at bath time.
ewnews.co.uk
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