P10-11 Cover Story v2:Layout 1 27/10/2021 16:41 Page 10 Cover Story
Connectivity is your killer advantage
Competitive prices, expertise and unbeatable customer service make for a successful electrician. Yet, in today’s day and age, being connected is your killer advantage. Digital is big business, with McKinseypredicting it to generate $11.1 trillion a year by 2025. If a contractor can adopt digital products and offerings, they have an edge on the competition and success will follow.
H
owever, a connected future isn’t always an easy one. Connectivity has made unprecedented services
possible, but it also places a big responsibility on electricians to get things right. If you want to provide the best, most competitive service today you need to do your homework on what technologies are out there and how to install them.
Connectivity in context As technology evolves so do customer expectations. That’s true of both the commercial and residential sectors. Building managers want complex systems with connected sensors that feed them real-time
10 | electrical wholesaler November 2021
updates on equipment health; homeowners are demanding smart home heating systems they can control from their smartphones. That’s a far cry from just wiring a consumer unit. The electrical industry is no stranger to
change, but will everyone be able to keep up? Change is happening now, it’s happening to
everything, and it’s happening faster than ever. By 2025 an estimated 26-36 billion devices at home and in the workplace will be equipped with sensors, processors and embedded software. Technology can be disruptive, and disruption can sometimes be frightening if you’re just trying to hold on. Yet while connectivity has a learning curve, it opens new doors for those willing to buy in.
So how can being connected help you become a better electrician? You have to remember that every stage of the customer journey now has a connected component. Your customers will find you online while browsing on their phones, but it doesn’t stop there. By using connected devices in your
installations, you become more connected to the customer, and when they realise the benefits of your connected offering, they will come to you again and again. It’s the foundation of a long- lasting customer relationship. The main benefit of connectivity is insight.
Depending on where it is installed in a circuit, an IoT-connected sensor can tell a building
ewnews.co.uk
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