Home Automation


Powering profits T


he world of home technology continues to advance, and leading the charge are smart lighting and home automation. Getting to grips with, stocking, and promoting these innovations isn’t just about keeping pace–it’s about sparking new revenue opportunities and cementing your role as a genuine partner.


The bright outlook for smart lighting sales Smart lighting has gone from a novelty to a mainstream must-have. Homeowners are increasingly after the ease, energy savings and improved atmosphere that connected lighting systems bring. The global smart lighting market was valued at approximately $22.45 billion in 2024 and is projected to continue to grow – creating an opportunity to tap into the home automation market and ensure your business stays relevant and profitable.


Central to its appeal is the fact that smart lighting enables every single detail of lighting, both indoors and out, to be precisely programmed and automated. Customisation is hugely popular with today’s consumer, keen to tailor their surroundings to their specific needs and routines. With smart lighting, users can create personalised lighting scenes for different activities, moods and times of day, enhancing their overall living experience and home security.


Whether it’s setting up a cozy ambiance for movie nights, boosting productivity with bright, focused lighting during work hours or simulating the appearance of an occupied home when you are


on holiday, smart technology empowers users to curate their ideal lighting environment effortlessly. Operated using a remote control, a smartphone app, voice control or even eco systems such as Alexa, Hey Google and Siri, users can easily programme their lighting settings, creating different schedules and moods. From the timings of operation to the colour, brightness, intensity and combination of luminaires in use, every individual light fitting can be programmed and controlled to the most minute detail.


Another factor that gives smart lighting such huge appeal in the home is that it offers sizable energy and cost savings across its lifetime. The intricate level of control and customisation it facilitates ensures energy use is optimised with a well-designed and operated system capable of reducing lighting energy use by up to two thirds. Considering that 15% of the average domestic electricity bill is spent on lighting, this translates to a welcome 10% reduction. Smart lighting also eliminates any reliance on human intervention, preventing energy being wasted when lighting is accidentally left switched on. Incorporating motion or presence/absence detection sensors further enhances its energy saving functionality, providing an immediate and dynamic response to lighting needs.


Curation is key


For wholesalers developing their home smart lighting category, a diverse and comprehensive


14 | electrical wholesalerMay 2025


product offering should be at the core of their purchasing strategy; offering a range of products compatible with both fully connected systems as well as individual solutions.


A well-thought-out product range is key to maximising profits. Don’t just stick to the basics; aim for a diverse portfolio that suits various project sizes and budgets. This includes: • Entry-level smart bulbs: Accessible and easy to fit, ideal for those taking their first steps in home automation.


• Mid-range connected fittings: Offering a good mix of features and affordability for wider appeal. • Accessories: Don’t forget hubs, controllers, and wiring components that are vital for successful system integration.


Brighten your bottom line Smart lighting and home automation aren’t just passing fads; they represent a fundamental change in how we interact with our homes. For wholesalers, this shift offers a brilliant opportunity to boost profitability, attract new customers, and solidify your position as essential partners in the electrical trade. By embracing these innovative technologies, curating a strategic product range, and empowering your customers with knowledge, you can confidently power your business towards a brighter and more profitable future. Don’t just stock the future – profit from it.


ewnews.co.uk


Kate Baker, connected lighting manager at Ansell Lighting, explains why smart lighting should be central to home automation and takes a look at the commercial prospects.


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