Cover Story The new look
For many years GreenBrook has been a partner of choice within the electrical industry. But wait a second, something’s changed…
T
he new look GreenBrook identity is a real departure from the company’s old
styling, and it certainly appears that every part of the new brand has been carefully reimagined to convey a more dynamic and modern design. As managing director Peter Ratcliff e explains,
“this is very defi nitely not just a quick design makeover, this is a completely redefi ned brand proposition that will deliver an unparalleled customer experience. We recognise that our focused interaction with customers, be that physically in-store or digitally, is key in us delivering our ‘best in class’ promise. To start with, our new website isn’t just a place to order products, it’s now an immersive workspace that provides resources, industry intelligence podcasts, product information and loyalty programmes that will ultimately empower each and every customer that comes into contact with GreenBrook products.”
Product innovation Of course, GreenBrook knows that customers value their time, so it is important that they fi nd the very best products as effi ciently as possible. Acknowledging the sheer amount of choice that
Safetysure and Orion Occupancy Detectors. As Peter says, “At GreenBrook, our ethos is simple: to be better today than we were yesterday. Our mission is to become a leading name for electrical products and solutions to wholesalers, contractors and property developers/ specifi ers – not only for our product off ering, but for the information we bring to market.”
We can’t do it alone Forming partnerships is part of GreenBrook’s ongoing promise to deliver an exceptional service to its customers and the industry as a whole. Whether it be wholesalers, contractors or specifi ers, the company believes that the real value is the investment in working jointly with all stakeholders to help push our industry forward. GreenBrook is working closely with eminent bodies and strategic partners within the electrical industry to bring useful information to the industry. Its new podcast series, The Perfect Contact, will bring conversations with strategic partners such as BEAMA and the EDA to discuss issues that
“At GreenBrook, our ethos is simple: to be better today than we were yesterday. Our mission is to become a leading name for electrical products and solutions, not only for our product off ering, but for the information we bring to market.”
wholesalers and contractors have, GreenBrook has taken the opportunity to completely redefi ne its product solutions by presenting its simplifi ed Pro Series and Core Series. The Pro Series contains all ‘intelligent and wired-in’ products, such as circuit protection ranges, timers, occupancy detectors, heating solutions, wiring accessories and more. The Core Series contains all the commodity ranges that are not electrifi ed – such as cable management products, dry lining boxes, connectors, conduit fi ttings and ladders. Both the Pro Series and Core Series have a
selection of well-known ‘fl agship’ brands, such as Powerbreaker, MK Sentry, Inchronox Timers,
10 | electrical wholesaler July 2025
ewnews.co.uk
are currently aff ecting our market. This will include legislation, government issues, environmental discussions and a general understanding of undertakings in our industry from all the people involved. Peter concluded: “Ultimately, our aim is to
positively impact the industry by not only manufacturing and supplying quality products, but to also provide innovative resources that enable our customers to be better informed, more sustainable and, above all else, continually profi table.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
