Industry Event
however, the Experience Centre is ready to welcome the wider world. It will be an exhibition – adapting and
abundantly clear that there are no plans to budge from this stance. But this mantra comes with caveats. Namely perception. A lasting fallacy
perpetuates that products that are low in price must also be low quality, and this belief is especially held true here in the UK. V-TAC has worked to challenge this notion – and it begins in the showroom. The Experience Centre is proof of concept and quality, and the sort of proof that customers can come and see for themselves rather than being told. There’s three times more stock in the Slough
showroom than there was in the company’s previous facility. Brexit fears are assuaged by good quantities of local stock, held between V- TAC and Stearn, ready to be delivered in 24
hours. Furthermore, in V-TAC’s Bulgaria-based headquarters, which acts as the central logistics hub for all V-TAC products, the 400, 000 square foot warehouse has enough stock to cater to any size of enquiry. Moreover, V-TAC’s second focus – a forward
movement into the UK market – will hopefully be buoyed by the new showroom, mirroring the traction the company has found on the continent.
Keynote speech To bring the launch event to a close, V-TAC’s Kashish led a presentation that followed the showroom project from initial conception to final construction, revealing that the team had been operating from the base since June. Now,
changing to reflect the industry and welcome innovations as they come through the door, which they do rather quickly in our industry. Dinesh Sajnani, one of the founders of the brand - told the group during his keynote speech, that he wanted to see V-TAC’s star rise even higher in the UK, to reach the “next level” in much the same way as it has abroad. There’s much and more to achieve in the coming years. Nonetheless even in the not so distant past, Dinesh was already looking ahead. The target mark was hit on global turnover in 2017, but for Dinesh there was a distinct lack of purpose. “I wasn’t feeling the zeal,” he explained, candidly. “I realised something was missing.” After a period of reflection, Dinesh realised that he needed to revaluate and re-frame his goals by dwelling less on the numbers and more on creating a brand and building its foundation. Dinesh commented: “I wanted to take V-TAC
from a B Level to an A Level, and to build a brand that will become a legacy.” He is undoubtedly confident and optimistic that the V-TAC team is on the right track in achieving this goal. It’s a bold goal, and V-TAC is taking forward
strides to attain it. A partnership with Samsung, sales in over 70 countries, and a $350k Q&A lab in Bulgaria all move the company forward on the British stage, but it’s my belief that the V-TAC teams and their culture of troubleshooting and respect, in Slough and across the country, that will really begin paving the way for a lasting legacy.
v-tac.eu
VTAC’s stockroom
ewnews.co.uk April 2019 electrical wholesaler | 34
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