Supplement: Distribution
IT systems to ensure rapid responses and excellent product availability, and Avnet’s network and large-volume agreements, customers have a single, highly responsive point of contact. This is unique in our industry and has proven to be very popular. Whether a customer needs a handful of parts for a prototype or large quantities for mass production, they only have to make a single call to save time, reduce complexity, and avoid delays.
CIE: Let’s look at test and measurement equipment for a moment, which is well known for frequent, low-volume orders, often at short notice. How does your business model cope with that end of the scale?
For purely high-volume distributors, it’s fair to say that stocking such items can be impractical for them. However, with our model, Farnell’s expertise in providing these products meshes perfectly with Avnet’s skill in managing production-scale orders, enabling customers to source everything from lab instruments and prototyping components to mass-production parts through a single, streamlined channel.
On occasions where unexpected, low-volume needs arise, Farnell can step in with its comprehensive portfolio, seamlessly fi lling any gaps that are a challenge for a high- volume distributor.
CIE: Would you say this has established a new era in distribution?
Basically, for us, it’s not a problem. In fact, it’s a great fit.
CIE: What has been your customers’ reaction to the more unified approach?
I’m pleased to report that the response has been consistently and overwhelmingly positive. Procurement professionals and design engineers are benefi ting because they can source everything – from early prototype
components to full-scale production runs – through a single, integrated framework. They now spend far less time on supplier comparisons and order administration, which frees up their time to focus on innovation. Big organisations also gain advantages. Because the power and status of Avnet’s long-standing relationships in global manufacturing align with Farnell’s high service offerings, these customers can count on reliable coverage for all types of orders.
Yes, on the evidence. By unifying high- service distribution with robust large-volume capabilities, we believe we have set new industry standards of excellence. Engineers, procurement teams, and production planners tell us they consistently enjoy superior service from us, throughout the entire product lifecycle. That was our aim, and the anecdotal as well as financial consensus is that we’re succeeding. Streamlining the supply chain has eliminated a lot of uncertainly (and paperwork) and is promoting a greater desire for innovation. Whether it’s for fine- tuning contracts, bolstering buffer stocks, or delivering essential parts on short notice, the combined Farnell and Avnet initiative ensures convenience, reliability, and satisfaction for customers worldwide.
https://uk.farnell.com/
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Components in Electronics
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