Internet of Things
from infl exible supply chains to fl exible demand chains. Consider clothing enriched with ambient IoT tags, continuously communicating essential details from location to usage. Soon, fashion brands won’t have to guess which of their products are worn more often; they can know. And studies have shown that such knowledge help brands better predict what consumers want, match supply to demand, and reduce the 92 million tons of global clothing waste that is created each year.
Ambient IoT tags can also ensure our supply chains are legit. Counterfeit goods cost the global economy over $1.8 trillion a year. A great deal of that would be eliminated by the ambient IoT’s ability to guarantee authenticity from the source.
Ambient IoT in the real world Pockets of ambient IoT exist today. Already, some retailers have adopted ambient IoT in their supply chains, ensuring customers get the freshest possible food while the retailer can halve the time it takes products to go from producer to distributor to store.
Always-communicating, stamp-sized computers have been integrated into vaccine vials to trace location, temperature, authenticity, and fi ll levels. They’ve been affi xed to totes of meat and dairy — in some cases to products themselves —to monitor safe handling and supply chain logistics.
As we progress toward trillions of things communicating via ambient IoT, a broader deployment of pervasive networks will be needed to read tags and route data where it can make the most difference. Bluetooth has shown itself to be a fl exible and reliable platform for ambient IoT in its earliest
instances, but on its own it is insuffi cient for a mega-connected future. Looking ahead, inclusion in 6G cellular network standards, already in development by 3GPP, as well as future IEEE Wi-Fi standards, will make ambient IoT truly ubiquitous.
Schemes for end-to-end encryption across all networks will be needed and opt-in privacy must be built into all consumer facing traceability use cases. Like with the original IoT, it’s going to take an ecosystem of stakeholders to maximize the reach and full potential of ambient IoT.
No single company or organization can take full responsibility for ambient IoT creation and adoption, just as no single supplier can solve the car industry’s supply chain challenges. Recently, at Mobile World Congress in Las Vegas, Deloitte chief futurist Robert Schmid discussed the potential of ambient IoT and encouraged companies to think big, start small, and scale fast. He’s right. Because when everything can communicate, the possibilities are endless.
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Components in Electronics
October 2023 35
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