Distribution
Redefining distribution in the power electronics industry
Paul Bentley, GD Rectifiers’ managing director, speaks exclusively to CIE Magazine about redefining distribution and how GD Rectifiers is playing a part
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n a world increasingly electrified from renewable energy systems and electric vehicles to industrial automation and next-generation rail networks, power electronics has become the backbone of technological progress. At the heart of this critical sector lies a distribution model that until recently struggled to keep pace with demand, causing longer lead times and rapid innovation in component technology. As manufacturers push boundaries with advanced semiconductors, and complex technology and power assemblies, traditional supply chains have shown stress points that require new thinking.
The changing face of power electronics distribution Historically, distribution in the power electronics industry meant stocking components, managing orders and delivering parts to OEMs and assembly partners. As lead times lengthened, especially under demand surges from sectors like automotive and renewable energy, and as components grew more complex, the role of a distributor evolved from a logistics provider to a strategic partner.
Factors reshaping distribution: Supply chain constraints and lead times – global semiconductor shortages have pushed lead times out by months or even years in some cases. Purchasing teams now plan years ahead but still encounter bottlenecks that can delay projects and increase costs.
Technological complexity – devices such as IGBTs, SiC MOSFETs and advanced power module demand enhanced technical support from distributors, not just a catalogue and price.
Customisation and integration – many applications require bespoke heatsinks, power assemblies, custom component adaptations or engineered solutions rather than generic off-the shelf parts.
Inventory resilience – with unpredictable demand, companies can no longer afford to wait on production cycles. Distributors with significant stock holdings and flexible supply contracts are becoming essential.
18 February 2026
These factors are redefining the power electronics distribution industry, partners are evolving, and the power electronics industry has been at the forefront of that shift.
Why choose a specialist distributor as your partner? Deep technical understanding – advising on part selection, performance trade-offs and design considerations. Engineers can rely on expertise that understands datasheets and real-world application needs.
Tailored support – customers receive targeted recommendations based on their application, environment and performance targets.
Responsive dialogue – open conversations about lead times, alternatives, stock strategies and delivery allows customers to work collaboratively with distributors.
Solutions for legacy systems – in a rapidly evolving industry, customers have confidence that partners can help rebuild legacy systems. Specialist distributors invest in proactive strategies for the components and raw materials used in original product designs to ensure ongoing support.
Design-in products – one of the most valuable aspects of a specialist distributor is their contribution to the design process itself. Engineers can tap into a reservoir of practical experience when choosing semiconductors, thermal solutions and power assemblies, shaping product choices that perform reliably in the field.
Contract manufacturing partner – Choose Components in Electronics
a distributor that combines manufacturing and distribution, one that doesn’t just move parts, they develop and deliver engineered solutions. This hybrid-model allows specialist distributors to step in where off-the-shelf parts won’t suffice, and work with customers to create the right solution. It also reinforces the value of human expertise. Manufacturing custom assemblies requires a deep understanding of electrical performance, mechanical design and thermal behaviour, something automation or an AI assistant cannot replicate alone.
For more than 60 years, GD Rectifiers has operated within this specialist space, focusing on relationships, engineering support and customised solutions that address the challenges faced by engineers and procurement teams in power electronics. In an era shaped by automation, digital platforms and AI-driven ecommerce, the company continues to emphasise the value of people, experience and technical support within the distribution model.
evolving power electronics landscape A long-standing focus on technical expertise and service – while many distributors have adopted digital-first models, GD Rectifiers continues to prioritise direct engagement, offering technical conversations by phone, email or in person for applications that require more than an “out of the box” purchase. Building real-world expertise and
relationships – whether supporting standard semiconductor sourcing or bespoke thermal solutions, the company maintains a consultative approach, which is particularly valued in sectors where reliability and performance are critical such as rail, aerospace, industrial automation and medical systems. Obsolescence support – instead of relying on online obsolescence tools, bots, or AI, GD Rectifiers provides human-led guidance through its experienced sales and engineering team who can identify modern alternatives or compatible replacements when components become obsolete. Flexible ordering solutions – whilst most ecommerce platforms prioritise speed and standardisation, GD Rectifiers prioritises speed, customisation and flexibility. Helping companies manage inventory, cash flow and project deadlines with far more control than a simple “add to basket” model. components, customers can secure the best price with staggered deliveries over a 12-month period.
secure fixed pricing on stock over an agreed period.
and project demands.
Turning distribution into a strategic 1. Proactive supply chain solutions 2. Expert technical and engineering support 3. Customisation where it matters 4. Broad portfolio 5. Designing-in products
Engineers seek certainty, procurement teams value reliability, and project managers need partners who understand their constraints. The human element within distribution continues to play a significant role in meeting these expectations. GD Rectifiers’ approach is rooted in collaboration and long-term problem solving — a model that reflects how specialist distributors can support the industry as it evolves.
www.gdrectifiers.co.uk www.cieonline.co.uk
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