REVIEW: MICAM


CONSOLIDATING THE RECOVERY OF THE FASHION INDUSTRY:


THE SUCCESSFUL CLOSE OF MICAM, MIPEL, THEONEMILANO AND HOMI FASHION&JEWELS


Buyer numbers were up 25 per cent over the previous edition, and more than half of them are international. MICAM Milano, MIPEL, TheOneMilano and HOMI Fashion&Jewels, the fashion and accessories trade fairs at Fiera Milano (Rho), have been a great success.


T


he events have intercepted the upswing in demand among Italian and, above all, international buyers, testifying to the consolidation of recovery in the industries they represent. A total of more than 1,800 exhibitors met with 48,276 professional visitors, 25% more than in


the previous edition. International buyers responded particularly well: about half of all buyers came from outside of Italy. The best performing European nations were Germany, France, the United Kingdom, Greece and Spain, though excellent results were also registered from such distant lands as South Korea,


Japan and Kazakhstan.


The trade fairs’ central importance was confirmed by the presence of government representatives such as Ministers Daniela Santanché and Matteo Salvini, deputy minister Valentino Valentini, sub-secretaries Lucia Albano and Paola Frassinetti and the many representatives of local institutions who have visited the four trade fairs over the past few days to enjoy a privileged overview of the dynamics of the fashion industry.


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