NEWS
Vans teams up with adventure travel firm offering discounts on footwear and travel trips
V
ans has announced a new global partnership alongside the launch of the latest range of UltraRange MTE shoes, which are activity-inspired, purpose-built and specially designed to help protect you from the elements.
Teaming up with WeRoad, the group adventure travel brand for solo millennials, the two companies are offering Vans Family members £100 off their next WeRoad trip and they can also redeem their loyalty points for WeRoad gift cards. Customers booking a trip will also receive a 20 per cent discount on Vans’ MTE and UltraRange footwear. The brands have collaborated to curate a selection of WeRoad trip itineraries providing a range of travel and urban adventures that put this new footwear to the test. The itineraries include a Peruvian expedition from Cuzco to Machu Picchu, Moroccan mountain trekking in the Atlas Mountains, and adventuring through the Andes to the depths of the Amazon jungle.
Since its launch in 2019, Vans’ loyalty programme has offered prizes, rewards and experiences centred around its own merchandise. However, in response to growing demand from its fans for more experiential benefits, the footwear brand teamed up with WeRoad in its first external brand partnership of the experiences side of the programme. Commenting on the partnership, Davide Benzoni, Head of CRM, Loyalty and Consumer Insights at Vans Family, said: “Given our shared interests for exploration and outdoor adventures, it was a natural fit for Vans Family and WeRoad to join forces. We are delighted to enhance our existing loyalty programme and to be able to offer our members exciting new experiences.” We look forward to seeing the partnership develop.
Fabio Bin, Co-Founder and CMO, WeRoad, added: “We’re huge fans of Vans and very excited to be collaborating with a brand that shares our passion for travel and adventure. I know our community of WeRoaders will be thrilled with the perks and experiences the partnership will bring.”
Footwear market valued at nearly $700bn by 2033
T
he global footwear market is forecasted to reach a value of $688.4 billion by 2033 – increasing steadily at a CAGR (compound annual growth rate) of four per cent from this year. According to a recent study by market research company,
Fact.MR, currently the market stands at $465.1 billion. Expansion is due to strong demand for branded, stylish and comfortable footwear that is affordable,
provides good cushioning, reduces foot odour, and has an attractive appearance. Market players are working on increasing the level of comfort in shoes while also introducing new designs for a wider range of audiences. For example, in January 2021, Adidas, released the new ZG21 – a lighter golf shoe with carbon-fibre plates implanted underfoot and surrounded by light foam. Application of 3D printing technology in shoes with unique designs, insoles, and that enable rapid prototyping and innovative manufacturing methods, is gaining traction.
Therefore, the consultants at
Fact.MR believe that over the forecast period, new technologies focusing on giving optimum comfort and maintaining a fancy look at an accessible price are expected to create substantial chances in the global market.
Not only this, but customised footwear is a growing trend among target buyers. Customised items have grown rapidly in popularity across
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the world, but specifically in North America and in Europe during the previous five years and leading providers in the luxury footwear industry offer customised products with an aesthetic appeal. Personalisation can range from the logo, design, colour, and buckles to embroidering or even adding names.
Nike is a significant manufacturer that offers personalised shoes through its ‘Nike By You’ division. Customers can customise their shoes by changing the colour, the style of the shoe sole, and the printing of custom text. The presence of several well-established players characterises the global footwear market, said
Fact.MR’s report. Market players are focusing on product launches and collaborations to get a competitive advantage over other players.
Lululemon revealed the official launch of its own footwear range in March 2022. The lifestyle company confirmed its plans to launch four various trainers, with the Blissfeel shoe type serving as the first product launch. In July 2021, Nike introduced its ‘Rawdacious colourway palette’, which is a combination of white as the primary colour, with components of total orange, pink blast, and bright crimson for its new line of athletic footwear, which includes the Invincible Run, Pegasus 38, Air Zoom Superfly Elite 2, among others.
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