INTERVIEW
Harrogate Fashion week, as well as dozens of stockrooms shows across the UK. We are also proud to continue to expand our relationships with the dedicated support of a full-time UK sales force team, responsible for their geographical area, an essential function for us to maintain customer contact, through regular check ins and offer in-store visits throughout the year. Our social media team ensures that our latest designs are actively promoted to end users across multiple channels using a mixture of different post types, story content, influencer collaborations, and engaging competitions. We are very fortunate that Lunar has a large target audience consisting of different ages and interests; this is important for us to consider within our online communications planning to ensure each product is marketed accordingly, alongside the opportunity for new discoveries.
Q: What are your plans for the brand in the second half of this year? MR: Our highly anticipated AW 2023 collection is set to drop with retailers this September, offering all footwear enthusiasts a stunning array of footwear and accessories. This collection features a varied range of shoes, boots, trainers, and slippers as well as elegant occasion wear heels and matching bags. Designed with the utmost attention to detail and inspired by current trends, the collection is expected to make a significant impact during the Winter season. Boasting a fusion of style and functionality,
14 • FOOTWEAR TODAY • JUNE 2023
this launch ensures that customers can find the perfect design to complement their Winter wardrobe. From sleek and modern trainers suitable for everyday wear, to timeless and classic boots that elevate any ensemble, this collection caters to a variety of tastes and occasions. The ‘Elegance’ range of occasion wear heels and bags further enhances the collection’s appeal for weddings, parties, and special events. With the AW 2023 collection set to be our strongest yet, we eagerly await the response from our both our loyal customers and newcomers.
Q: Have you got any new product launches coming soon that you can tell us about? MR: The new SS 2024 range has been in development for the last six months and we are very excited for its imminent launch!
Our amazing design team has built on the core strengths of the SS 2023 collection; maintaining our leading levels of comfort, whilst making a statement with strong electric pop colours and unique material combinations, something that has become synonymous with the Lunar brand over the years, for those individuals seeking something a little unique in their wardrobe.
Alongside our expansive sandal category, the SS 2024 collection presents an increase in our leather offering across categories, with a greater focus on trans-seasonal versatility in casualwear styles. Key neutral colourways and our signature metallic presence also play a major part, continuously integrated into collections as wearable wardrobe staples remain volume sellers for our partners.
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