INSIGHT
Artificial Intelligence and the shoe business: The next industry revolution has already begun!
Artificial Intelligence is transforming the footwear industry, optimising production, logistics and the consumer experience in a sustainable and personalised way. But does the footwear sector really need AI?
learning algorithms analyse vast quantities of data to streamline material flows, reduce waste and improve resource management. In particular, predictive AI systems enable production planning that closely matches real market demand, helping to minimise the risks of overproduction and obsolescence.
3D printing, when combined with generative design tools, allows for fast and cost-effective footwear prototyping. AI supports the precise modelling of each component, recommending geometries that maximise material efficiency, performance and durability.
W
ith remarkable foresight, futurist Alvin Toffler declared in the 1980s: “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”
This quote was chosen by Alberto Mattiello, member of the Scientific Committee of Expo Riva Schuh and Gardabags, to close his presentation on AI and technology in the footwear industry, delivered at the British Footwear Association’s Sustainability Summit back in April.
And if Toffler foresaw that the ability to quickly adapt to change would become an essential skill, today that ability is more crucial than ever in the current technological and industrial landscape, often forcing professionals to rethink traditional processes.
In the next 10 years, we will have access to such advanced computational power that we’ll be able to digitally simulate any aspect of our current world. In the past two years alone, the cost of AI has dropped by an estimated 99.6 per cent. There are now more than 30,000 AI applications already available online. So it’s clear that this dense
32 • FOOTWEAR TODAY • JUNE 2025
network of innovation and potential is well worth exploring.
Long a symbol of craftsmanship, style and local identity, the footwear industry now finds itself in the midst of a profound transformation. Mounting pressure for sustainable production models, the demand for greater operational efficiency and shifting consumer expectations are driving a complete rethink of the entire value chain. In this context, AI is emerging not merely as a technological aid, but as a true catalyst for innovation.
AI enables a deep re-engineering of processes – from product conception to distribution and post-sales management. The goal is not just to produce better and faster, but to design a footwear system that is more resilient, more responsible and more tailored to individual needs. Yet navigating the maze of new technologies and daily innovations – some headline-grabbing, others less so – is no easy task.
AI in the production chain One of the key benefits of integrating AI into the footwear industry lies in the ability to optimise every stage of the production process. Machine
This approach also encourages personalisation – a growing trend in today’s market. Another important advantage is energy efficiency: Smart facilities equipped with connected sensors and AI-driven software can optimise energy use in real time, enabling a more environmentally sustainable production process.
A bridge between digital and physical
In a market shaped by multichannel retail, delivering a consistent and personalised experience is a complex challenge. AI plays a central role in building seamless, unique customer journeys. By profiling users, AI technologies can recommend styles, colours and sizes based on personal taste, biometric measurements and previous feedback. Virtual fitting rooms and 3D foot-scanning apps are significantly reducing return rates while also boosting customer satisfaction. Smart recommendations powered by deep-learning algorithms increase the likelihood of purchase and enhance brand loyalty.
Even the post-sale relationship can be managed by AI: smart chatbots, predictive support, personalised notifications and care tips create a digital ecosystem that strengthens the customer relationship.
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