Comment from the Footwear Today Editor:

“I visited the recent Moda Show at Birmingham NEC on the Sunday, Monday and Tuesday. Generally, the isles seemed less busy than usual, but on the stands many exhibitors were clearly taking orders. However, some I spoke to reported a quiet show, others complained of a lack of new business.

“I met up with several footwear retailers at the Show, but

there appeared to be less attending than usual. The Moda Show clashed with the school half-term holidays this year, so this may have been a contributory factor and would be good to avoid in future, if possible.

“A number of exhibitors that I spoke to expressed their

disappointment that Moda Menwear was missing this Season. Some were of the opinion there should be just one large Footwear Show for the UK in Birmingham. Others wanted more regional shows, including footwear with ladies and menswear.” Cheryl Taylor, Editor, Footwear Today Magazine.

What the exhibitor’s had to say:

“Moda continues to be a key event for Gardiners where we showcase our growing portfolio of national and international brands. It’s a fantastic venue for our customers to plan and buy for today and the following season. Despite footfall being down overall at the show, sales were up on last year with a good reaction to Hush Puppies, Skechers and Cotswold.” Ben Gardiner, Buying Director at Gardiners.

“We had a busy few days at the show and it was a real pleasure to meet so many of our customers and open new accounts at Moda. Sunday was our busiest day of the three. Retailers welcomed our new A/W directions with brands Cotswold, Muck Boots, Base London, Hush Puppies, Rocket Dog, Cefalu and Skechers and discussing the newest trends.” Mark Pownall, National Sales Manager at Gardiners.

“The Moda Show was most disappointing. After a great Sunday, Monday was more like a classic Tuesday, and Tuesday simply dead. Admittedly we had appointments on the Tuesday which allowed us to fill our day, but none that we could not have accommodated on Monday for a 2 day show. I regard it as simply unacceptable for stands to be packing up at noon on the last day - this is a management issue which should not be tolerated and fuels the fire for a 2 day event!” Justin Morgan, HB Shoes and ARA.

“Moda Footwear is a vital part of our, and our customers calendar. Here at LUNAR we always have the ethos to never stay still, and lead from the front: to achieve this we work relentlessly to produce market leading styles, which are highly commercial, fashionable and comfortable - and to provide a margin which delivers a healthy profit for our stockists. Our stand was packed through the entire three day show and we saw record forward sales, alongside the opening of several new accounts. We would like to thank everyone who came to our stand and made the show such a success.” Martin Rye, GRS Footwear.

“Sunday and Monday were both busy days for DB Wider Fit Shoes at Moda and our new men’s EV fit ranges and a ladies new sole unit, were greeted with very positive comments from both new and existing customers, backed by good orders. It is a great shame that the menswear sector is no longer showing as this did mean that many customers who have attended previously did not visit which made for a quieter show in general.” Rosie Laker, DB Shoes.

“We received a great reaction to our AW19 Collection, styling and colours. We opened new accounts. We saw most of our existing retailers at Moda. Visitors seemed to be less than previous seasons. Moda Footwear seemed to have less exhibitors. Overall, slightly more positive than negative, given the uncertainty in UK retail.” Johnny Woolfson, Hogl Sales Agent – UK & Ireland.

“I think in general it was a very quiet show lots of suppliers complaining how quiet it was, it doesn’t help when the organisers takeaway menswear and I usually have several menswear account visit us. I was happy with the customers we seen and the response to the collection was great.” David Rudd, 2go shoes,Mustang Shoes.

Excellent reaction to the new Pikolinos AW19 collection. Pikolinos strong DNA and leather quality combined with a rich autumnal colour mix have proved very successful with buyers and good performance has been therefore reported. Exhibiting at Moda is still very prevalent for Pikolinos when we consider the business written over the three day period and equating that to independent shop calls! A very productive showing indeed with good attendance from our Northern, Scottish and Irish customers. Russell Galliven, Galliven Agencies Ltd.

"Waldläufer had our busiest show to date. Over 70 cutomers visited us on the stand including several new retailers looking to stock our brand. We have asked about taking more space at MODA for SS20 – and hope that the future of the show is guaranteed. MODA is our biggest show for the UK and Irish market and an important opportunity to showcase our brand as it evolves into an increasingly fashionable comfort brand. We look forward to the next edition of MODA. You can follow our brand evolution and the run up to MODA on social media – look for @waldlauferUK" Matt Nuttall, Waldläufer UK & Ireland.

"We really enjoyed Moda and saw most people we needed to, shame to see a few didn't exhibit this year. We really hope the show receives the support and investment it needs as it is great to have a non-London based event for buyers and brands." Fay Clark, Finale Shoes.

Moda will return to the NEC Birmingham 4-6 August 2019. To find out more about the show, see


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