INDUSTRY UPDATE Shuttle presents digital signage display with biometrics technology
Shuttle Computer Handels GmbH u
www.shuttle.eu
bar-type format. Under the name D230, the turnkey signage player has been designed specifically for shelf advertising in retail stores. An integrated camera allows target-group-specific content to be played using biometric recognition. The bright 23.1” screen can be divided into up to four segments which communicate different advertising messages directly at the POS.
S
• Easily transfer content to the device via app • Configured in just a few steps • Alternatively available as a server-based version with precise visitor analysis
The D230 is regarded as another milestone, and in
Shuttle’s long product history it is the first digital signage display in the special bar-type format measuring 29 × 603
huttle expands its product range for vertical markets to include a digital signage display with an elongated
× 75 mm (DWH). Its 23.1” screen has a resolution of 1920 x 158 pixels and can convey up to four different advertising messages simultaneously. The front meets protection class IP54 and is thus protected from dust and splashing of water. The target group for this product is the retail trade.
The D230 houses a hexa-core ARM processor with up to
1.8 GHz, integrated graphics and 16 GB of eMMC flash memory. Memory for content can be expanded by using the provided micro SD card reader. The D230 also features a camera, WLAN, network with PoE support, speaker as well as audio and USB interfaces. Thanks to the D230 being fanless, it is particularly robust, low-maintenance and suitable for constant 24/7 operation at the same time.
Easy operation With its mobile apps and browser-based control, Shuttle relies on intuitive operation which allows easy management
without any prior knowledge. Content can be handled and transferred by LAN or WLAN. Free apps for mobile devices make it easy to configure the D230 on the go.
“Our solution enables information and advertising
messages to be targeted exactly where the decision to make a purchase is frequently made, at the shelf and without major scatter losses,” explains Tom Seiffert, Head of Marketing & PR at Shuttle Computer Handels GmbH. "It is a smart addition to Shuttle's established products in the areas of signage and POS.”
As well as the stand-alone version with app
management that was presented in the beginning, the D230 is also available as a server-based solution with enhanced functions which is able, for example, to carry out an analysis of customer behaviour, taking account of eleven age levels, via the network.
automationmagazine.co.uk
Automation | October 2020 19
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