25TH ANNIVERSARY Things to come...
Why CGI holds immense potential for B2B marketers
By Philip Howe, Account Director, DMA Europa I
n the business-to-business (B2B) world, it can be challenging to promote products and services because they may be large, complex,
abstract or, when it comes to digital technologies, even invisible. Moreover, it is often not enough to show a product in isolation.
Customers must understand how these can be used, how they operate operations – which is often more than a photo or video alone can communicate. This is where Computer Generated Imagery (CGI) plays a role, with the power to visualise virtually anything and make the impossible tangible. CGI has been around for decades,
entertainment industry and sectors such as science, architecture and medicine. The technology has come a long way since becoming almost indistinguishable from brands and businesses to create visually compelling and impactful content for their holding an immense amount of potential value for B2B marketers.
Product understanding In business-to-consumer (B2C) product sampling is common. However, in to have customers test products and solutions. How do you provide a hands- for food and beverage, or showcase entire chemical processing facilities when engaging with customers? By creating a detailed, interactive 3D a unique opportunity to show a product, allowing customers to learn everything about it and understand its operation and The products B2B marketers sell usually As a result, it’s vital for customers to
82 May 2024 | Automation
Renders of 3D models can be used to build interactive online environments
Why CGI holds immense potential for B2B marketers
understand how a product or service can function in that environment. CGI can help craft that narrative and demonstrate how a product functions in an application. This creates a richer, more in-depth understanding among potential clients, allowing them to envision the their setups. Products also evolve and, especially when it comes to the technology sector, regular updates are the norm. With CGI, tweaks can be made to visualisations without starting from scratch, ensuring that marketing materials remain up to date. Moreover, 3D visualisations and representations can be amended often crucial in a fast-paced marketing environment.
A sustainable marketing tool Additionally, with sustainability at the forefront of global discussions, marketing too must adapt. Traditional means such
resources when it comes to production and shipping. The same applies to product displays on exhibition stands, the logistics required can be costly and carbon- intensive. eliminates the need to ship physical (and often cumbersome) goods around the world but also makes it easy to update assets.
Since everything has a digital element to it, CGI assets can be used across a variety of campaigns, making them a long- term investment. Renders of 3D models can be used to build interactive online environments, at live events, featured on social media, sent via email, embedded in presentations, and animated in videos. As the lines between the digital and
endless opportunities to B2B marketers by allowing them to push the boundaries product features and engage audiences in innovative ways. As the saying goes: “A picture is worth a thousand words”, but in today’s B2B marketing world a CGI model might be worth even more than that.
automationmagazine.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102
