CCL DESIGN UK COMPANY PROFILE
CCL’s SecureTrack accurately Geo locates products
is an invisibly printed feature, which has a unique chemical signature that can only be detected using a specific handheld reader. The reader verifies the presence of the taggant and checks it has the correct signature. This product can be combined with other brand protection features to create a multi-layered security solution. Track & Trace – SecureTrack was
mechanical parts such as bearings. One of the challenges with this instrument was the extreme conditions that the product was used in, so it was crucial to provide a strong and hard-wearing product that could withstand day to day wear and tear in an oily, greasy environment. In addition to label’s, graphics overlays and membrane keypads, CCL’s extensive product portfolio includes - precision die-cut functional parts, device brand enhancement products, brand protection and authentication products, and coated films, materials and labelstock. One example of CCL’s wide range of
products is its brand protection and security technology, which has been developed to combat the rising cost of counterfeiting, which is growing worldwide at an alarming rate – with sales now into the billions of dollars per year. Counterfeiting of electronics products
can harm or kill, and at the same time, inflict serious damage on the brand names and bottom lines of major manufacturers. For instance, in the fire & security sector, lifesaving products such as automatic fire sprinklers have been discovered to be bearing a counterfeit FM approvals mark and VIKING brand name.
The electronics industry has started to recognise the importance of protecting customers, intellectual property, and brands. One way in which counterfeiting can be reduced is by using brand protection and authentication and this is leading to a significant demand. For instance, recently it was reported that the global market for anti- counterfeiting, brand protection and security packaging technology is forecast to grow strongly over the next four years to $3.65billion in 2022. CCL works with brand owners to develop
innovative ways to design labels, ranging from tamper evident box seals to highly complex multi-layer authentication labels. The foundation of any security product are the base materials and adhesives used in the manufacturing process. By
developing its own security materials, CCL can provide bespoke solutions which are not only very difficult to copy but can contain inherent anticounterfeit features combining to provide an extremely effective overall solution. Decorative brand labels double as both identifiers and functional anti- counterfeit solutions – by including both overt and covert security features built into the design. In short, products must remain easy to authenticate, but almost impossible to copy. Some examples of these CCL
products include: Videomark - which is
a highly overt security feature that has several covert layers built in. To achieve this unique overt feature a photopolymer film is utilised in CCL’s bespoke manufacturing process, which allows it to create 3D images and depth that cannot be achieved with traditional Holographic techniques. For instance, Videomark – Tri Morph uses customisable 3D images which are easy to authenticate as the image changes with movement. To date, there has been no successful attempts at copying the Videomark product by counterfeiters. Security Labels (Overt/Covert)
– these range from a box seal to a label with up to 20 different overt and covert security features. CCL uses customised manufacturing equipment to produce complex products in volume, and all security labels are designed, developed, and manufactured within CCL’s secure facilities ensuring all materials are closely controlled. Taggants – ideal for use in service centres or higher level corporate security, a CCL Taggant
DESIGN SOLUTIONS | MAY 2018 19 “CCL
works with brand owners to develop
innovative ways to design
labels, ranging from tamper evident box seals to highly complex multi-layered authentication labels”
developed combining CCL Design’s world class capabilities in material sciences, printing systems and software development, to create an anti- counterfeiting solution that can be easily integrated to suit business needs – so it is used for both consumer and corporate level authentication. It was designed specifically for the printing of code management solutions. including serialisation. encrypted security codes and customised coding algorithms. These combine to provide proprietary track and trace capability, which enables tracking of product from manufacture to end user. SecureTrack can accurately Geo locate products using web base systems and phone apps – providing confidence for the end user that they are using an authentic product. In addition, it allows OEMs to confirm the global usage location of products. CCL Design UK’s products are designed, developed, and
manufactured within its secure
facilities, ensuring all materials are closely controlled. For instance, CCL operates a secure waste disposal policy, codenames for projects and raw materials, background checks, biometric access control, and employee searches. As a result, there have been no successful attempts at copying its more advance products on the black market. CCL’s in-house manufacturing facility partners with some of the biggest holders of Intellectual Property (IP) in the global brand protection industry.
CCL’s Hidden Hologram security material
CCL Design E:
CCLDesignelectronics@cclind.com www.ccldesignelectronics.com
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