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Stand Out, Don't Stand Still, Urges ADSA
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usinesses that continue to invest in innovation, people and market visibility during periods of economic uncertainty will emerge stronger than those that retreat, according to the Automatic Door Suppliers Association (ADSA).
As organisations across the construction supply chain continue to navigate inflationary pressures,
delayed investment decisions, skills shortages and evolving regulatory requirements, ADSA is encouraging the entrance systems sector to view challenging market conditions as an opportunity to innovate, strengthen customer relationships and prepare for future growth. In a new thought leadership feature, ‘Growing Through Downturn – Leadership, Innovation and Opportunity in Challenging Markets’, ADSA Managing Director Ken Price explores how manufacturers, installers and suppliers can build resilience by focusing on long-term strategy rather than short-term pressures. The feature examines a number of key themes shaping the sector, including the shift from selling
products to delivering integrated solutions, the importance of investing in organisational culture and professional competence, and how customer insight can drive product development and innovation. Ken Price said: "Growth doesn't stop during difficult periods. It simply requires a different approach.
The businesses that emerge strongest are often those that continue to invest, adapt and focus on delivering genuine value to customers." The article challenges businesses to resist the temptation to reduce marketing activity during periods
of economic uncertainty, arguing that maintaining visibility, demonstrating expertise and providing industry leadership become even more important when customers are more selective and competition for projects intensifies. Ken added: "One of the biggest mistakes organisations can make is disappearing from view when
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conditions become more difficult. Visibility creates confidence. Confidence creates opportunity." The discussion will continue in an upcoming episode of ADSA's Tech Talk podcast, where Ken will be joined by a panel of industry leaders to explore the opportunities and challenges facing the entrance systems sector, sharing practical insight into how businesses can build resilience and drive sustainable growth in an uncertain market. Read the full feature, here:
https://adsa.org.uk/about-us/news/post/growing-through-downturn- leadership-innovation-and-opportunity-in-challenging-markets/
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