Cases & enclosures BEYOND W
CONNECTIONS: WAGO DEMO UNIT SHOWS INTERCONNECTION AND AUTOMATION EXPERTISE
hen people hear the name WAGO, they often associate it with electrical connections, such as DIN rail-mounted terminal blocks.
Although the German brand has a long history in the electrical interconnection field, WAGO also has a wide range of electronic interface products and automation technology. This includes products such as signal conditioners, relays, and voltage
WAGO is a name long associated with manufacturing compact and easy to use electrical spring connection technology, but to present its interconnection and automation range, it needed a new demonstration unit. Partnering with enclosure manufacturer Spelsberg, WAGO selected a housing that would enhance the presentation of its broad offering. Crucially, the enclosure would also help to display the advantages of its products in a real-world setting. Clare McCusker, national sales manager, Spelsberg UK, explains Wago’s requirements.
converters, as well as I/O systems, controllers, and HMIs. However, WAGO’s position as the market leader in electrical interconnection heightens the challenge to educate customers about its capabilities in electronic interface and automation technology. This is the reason behind the development of its latest demonstration case. Aimed at OEMs, panel builders and switchgear builders, as well as distribution partners and wholesalers, the demo unit presents the breadth of WAGO’s offer to industry.
Intended for presentation at customer sites, as well as display at exhibitions, the demo case had to be sufficiently compact and lightweight to enable mobile transportation.
REAL-LIFE PRODUCT PRESENTATION
“Installing demonstration products in an industrial enclosure means customers can see how they would look in an actual application, and how they would fit in a control cabinet or enclosure,” says designer of the demonstration unit, Clive Humphrey, WAGO UK and Ireland’s product manager for Interconnection. The demonstration enclosure includes rail mounted terminals, alongside relays, a power supply, and an energy monitoring meter, while automation products include an I/O system and a network switch. The array presents highlights from WAGO’s full range and capabilities, rather than a scale representation of an actual installation. However, mounting the products within an enclosure helps demonstrate the key advantages of WAGO’s offering. “Our customers require reliable connections and quality products that perform, long-term, in industrial conditions. The demonstration enclosure helps to show that build quality,” explains Humphrey. “However, another important customer need is small footprint, so products included in the demo case, such as the triple-deck terminal block, which takes the same space along the DIN rail as a standard single terminal, helps demonstrate the compact dimensions of our products.”
56 January 2026 Instrumentation Monthly
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