Editor’s choice T


itan Enterprises, a leading manufacturer of innovative flow measurement solutions, is spotlighting the customer testing phase as a vital milestone in the research and development of its latest


breakthrough product: a low-cost ultrasonic beverage flowmeter designed specifically for Original Equipment Manufacturers’ (OEM) drinks dispensing systems.


Developed in response to a drinks dispenser OEM’s request, the new ultrasonic beverage flowmeter needed to meet a series of complex and specific design requirements: no internal moving parts (a priority for hygienic cleaning), compact size, food-grade materials, low cost and seamless integration into existing systems. “This development project hasn’t been just about making a flowmeter – we’re solving an industry problem,” says Neil Hannay, senior development engineer at Titan Enterprises. Extrapolating the proven success with their turbine flow devices in drinks dispensing, Titan investigated the use of ultrasonics for the same processes which lead to the creation of the ultrasonic beverage meter.


At the heart of Titan’s R&D approach is customer collaboration, and the development of the new ultrasonic beverage meter, part of the Atrato family


TITAN HIGHLIGHTS CRITICAL CUSTOMER TESTING PHASE IN DEVELOPMENT OF NEW ULTRASONIC BEVERAGE FLOWMETER


of flow measurement devices, illustrates how real- world testing with OEM partners directly influences the final product design.


“In laboratory testing, we have to make assumptions working on first principles with our expertise in flowmeter technology leading


the way,” Hannay adds. “We are not able to replicate a customer’s process, so customer testing is crucial in the development of a reliable, user-focused product that encompasses features that are important to the customer.” Customer testing is the phase where ideas


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August 2025 Instrumentation Monthly


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