JOB HUNT ADVICE
you’re passionate about and want to take into your future career. Congratulations – so have millions of
Y
others across the country. Competition for graduate jobs is more rife than ever, as more people fight for fewer available roles. But if you’re on the job hunt and considering how you can gain an edge in front of a potential employee, the right path might not be as difficult as you think. The rapid growth of digital is no
secret, with it now having worked its way into the majority of industries around the world. The truth is, it isn’t going to slow down – and those who can combine their own specialisms with a flair for digital are most likely to futureproof their careers. From website development and
digital marketing through to big data and automation, digital’s capabilities are endless, so it will pay in the long term to begin upskilling yourself now. Adding an extra string to your bow will demonstrate to your potential boss that you know the future of your industry. Contrary to what many believe, making the leap into digital requires no technical knowledge – just passion, enthusiasm, a logical mind and a desire to learn something today that contradicts what you learnt yesterday. There is no formal training necessary
to become an expert in a specialist digital field; develop a compelling portfolio, collect great case studies, and with only a laptop, an internet connection and your dedication, you’ll become a sought-after candidate. Following the steps below will demonstrate more digital knowledge and desire for working in a business than most candidates on the market, meaning you’re better placed for pursuing a digital career and, more importantly, excelling at it. Start learning about the digital industry from sources such as Moz or Econsultancy. These free tools will give you an idea of the analytics and
ou’ve graduated. You’ve now got that precious degree certificate in your hand that says you worked solidly for years in a subject
“
Adding an extra string to your bow will demonstrate to your
audiences and gain likes, shares and comments. It’s what you’d suggest to your new employer during marketing brainstorms, so figure out what works
• Make your blog pay by adding ads from Google AdSense. This way, you’ll begin to understand how your future employer commercialises their offering and you’ll be well placed to offer advice and consultancy
potential boss that you know the future of your industry
• Decide what area of digital you want to specialise in. The industry is growing exponentially. Don’t be a digital jack-of-all-trades; figure out what you’re good at and stick with it
measurements you’ll be expected to use in a digital role, so, once you’re accustomed, you’re already ahead of your competition. Candidates who say “I’ve bought a book on this but not read it” or “I’m going to learn that” are way too common and also frustrating – don’t expect to get a job and learn later. You need to learn ahead of time to stand out. You should: • Set up a WordPress blog focusing on the field you studied at university or the job you’re pursuing. Only by living and breathing digital channels like WordPress will you come to understand them as second nature, rather than learning on the job
• Establish a presence in social media channels, such as Facebook, YouTube, Google+, Twitter and Pinterest, for your blog. Anyone looking for a digital career that doesn’t have social media presence waves a big red flag to an employer
• Set up Google Analytics monitoring and Google Webmaster Tools reporting for your blog and social media channels, then test and learn how to improve your own results
• Publish great content regularly for your blog and get it shared on services like Digg, StumbleUpon and Reddit. The further your footprint extends in the digital stratosphere, the better impression you’ll make on a potential employer
• Use social media to tease Autumn 2017 |
GradJobs.co.uk | 19 ”
• Learn more about your area of specialism. You already have a degree in it, but continue immersing yourself in it, write about it and post about it – when your potential new employer does their homework on you, your passion will stand out
• Get some digital qualifications, like the Google Analytics Individual Qualification, under your belt. Whether you have to self-fund or get yourself on a waiting list for a free training offering, the investment into yourself and your future will pay off eventually.
If you’ve done all the above, and continue to do it with flair, you’ll be able to demonstrate how you had an idea, learnt skills and made it happen. You’ll have hands-on experience of important digital tools and a great case study demonstrating audience growth, digital marketing expertise and achieving your goals. The next step is easy: apply for your first digital role. Good luck! n
Craig Johnson is the director at digital marketing agency Kagool
bekagool.co.uk
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