Franchise Your Business


Prospects look good While it’s crucial to attract more people to the sector, it’s no less an imperative for the bfa to deliver the right advice in an informative and impartial manner to those looking into self- employment through franchising. That’s why September saw the launch of our new online, video-based training programme in conjunction with Lloyds Bank: the Prospect Franchisee Certificate. Designed to give every potential franchisee the best possible start in business, it combines advice on everything from researching an opportunity, to profit and loss statements and cash flow forecasts. Modules are followed by an assessment and, at the end of the programme, individuals are armed with a vast array of knowledge that will make them a better business owner, as well as an accreditation that you as a potential


franchisor can take great comfort in. I encourage every person thinking about franchising to make taking the course a key step in their recruitment process once they have become a franchisor. It’s free, will highlight your highest-calibre prospects, will help you avoid time wasters, and will allow you to focus your efforts on serious franchisee candidates with a sound understanding of your business model. Who wouldn’t want that? The ethical franchising community has never


been stronger or more visible than it currently is today. That’s to the advantage of all of us in the industry, from the owner-operator franchisees to the globally-renowned business leaders, franchisors and professionals. Together we are all raising the bar and changing the perceptions of franchising: the f-word is making itself heard. n


The bfa operates the country’s only impartial seminars on


properly franchising a business. Hosted monthly in different locations across the country, details can be found via thebfa.org/franchise-seminars


Franchisor News | 9


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