PROMOTIONALFEATURE
Method d
&t’s franchise dashboard combines all your franchisees’ data (and your own) and creates one complete network-wide view – it’s real-time management and
financial information in one place. Just like Google Analytics for a website, its
free-of-charge tool provides franchisors with a detailed insight into the performance of each franchisee and the network as a whole. It’s not an approximate guess, it’s real data on real graphs on a dashboard that is simple to digest. The universally quoted ratio of total network performance is 20:60:20; the top 20 per cent of franchisees are flying, 60 per cent are doing ok and the bottom 20 per cent are struggling. A franchise, by its very nature, is a business model that has been developed into a system to follow for delivering a product and/or service for a monetary return. It should be straightforward to measure and manage a network of franchisees, all supposedly following the same business model. However, it can be incredibly difficult and time consuming to look at each of
to the madness
Manage your franchisee performance with d&t chartered accountants
your franchisees in isolation. d&t’s franchise dashboard means you can integrate all your network-wide data across every franchisee. If your business is already using cloud- based software such as an accountancy package or a project management system, you’re likely to be sitting on a goldmine of data. Utilising a dashboard enables franchisors to target franchisee support, drive change, whilst monitoring progress to ensure the improvements are maintained. The result? You’ll have happier, better performing franchisees that are making more money. It is a new culture of targeted support, increasing performance and simple efficiency.
So how do you guarantee return on investment in this area? • Access – use an online accountancy package and standardise it across the network
• Design – really think about what management information you and your team need
• Deliver – you do not have to accept Excel reporting. Graphical representation is now
Franchisor News | 23
standard, it gives you the bigger picture, and helps represent trends and exceptions
• Measure – you have the ability to continually measure the performance of the whole network
What is d&t? For more than 10 years it has been the go-to accountancy partner within the franchise industry. The business represents more than 100 networks and provides 8am-8pm support and national coverage, which adds value to your franchise. n
D&T
franchisedashboard.com 01793 741 600
darren.blackstock@dandtca.com
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