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Watch workshop services In addition to their jewellery services, Michael Jones Jeweller are equally dedicated to maintaining the precision and beauty of customers’ timepieces. T e in-house watch workshop is staff ed by certifi ed watchmakers who understand the intricacies of high-quality watches and provide an array of aftercare services, including: ■ Battery replacements: Michael Jones Jeweller’s watch workshop off ers fast and reliable battery replacement services, ensuring minimal disruption to customers.


■ Strap and bracelet adjustments: whether a customer needs a new strap or an adjustment to an existing bracelet, a well-fi tted watch is key to comfort and style.


■ Servicing and maintenance: for mechanical watches, regular servicing is crucial to ensure their long-term functionality. Michael Jones Jeweller’s workshop is home to watchmakers trained and certifi ed by some of the top watch houses in the world, so customers can feel confi dent their timepieces are in expert hands.


Valuation services Alongside the repair services Michael Jones Jeweller off er, they also provide insurance valuation services, performed by registered val- uers, ensuring customers can protect their cherished jewellery and watch pieces. T ese valuation services help customers obtain accu- rate, up-to-date appraisals, so their items are fully insured for their true value. While no one likes to imagine such circumstances, it’s always wise to be prepared. Whether it’s something sentimental, like an engagement ring, a valuable timepiece, or an antique heirloom, having a proper valuation ensures peace of mind, knowing that your most precious possessions are fully protected for the future.


After-sales service: a core pillar of success A key reason behind the company’s longevity is their commitment to after-sales service, particularly through their in-house jewellery and watch workshops, staff ed by skilled craftsmen with over 145 years of combined experience. T ese workshops are not just an afterthought; they are integral to the business model and the overall customer experience. Off ering professional services that extend well beyond the initial purchase, Michael Jones Jeweller ensure that every item sold – whether it’s a sparkling engagement ring or a classic timepiece – can be cared for, maintained and cherished for years to come.


Jewellery workshop services At the heart of Michael Jones Jeweller’s after-sales off ering is their dedicated jewellery workshop. The workshop provides a wide range of services, ensuring that each piece of jewellery receives the attention and care it deserves. Some of the key services include: ■ Cleaning and polishing: restoring pieces to their original brilliance. ■ Repairs: whether it’s a loose setting, a broken clasp, or a damaged chain, the workshop can handle a wide range of jewellery repairs.


■ Resizing: providing professional resizing services to rings purchased from Michael Jones Jeweller or from other retailers, ensuring that rings fi t comfortably without compromising the design.


■ Restorations and remodelling: family heirlooms, antique pieces or outdated designs – Michael Jones Jeweller’s workshop specialises in breathing new life into these cherished items. T e expert goldsmiths at Michael Jones Jeweller are experienced in jewellery restoration and remodelling services


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Building long-term relationships through service The exceptional after-sales service provided through their showrooms and workshops is what sets Michael Jones Jeweller apart. By investing in these services, Michael Jones Jeweller have created a model of customer care that builds loyalty and trust. T eir customers know that they are not just making a purchase — they are entering into a relationship where they can always return for expert advice, repairs or maintenance. T is commitment to aftercare fosters long-term loyalty and ensures that customers return time and time again, not just for new purchases but for the care of their existing treasures. For businesses looking to follow in Michael Jones Jeweller’s


footsteps, consider integrating after-sales services into your model. Whether you’re off ering product maintenance, personalised follow- ups, or customer support, the value lies in showing your clients that you are there for them not just when they buy, but for the long haul. T e sale may be the beginning, but the relationship will secure your business’s future. In the case of Michael Jones Jeweller, it’s clear that their century-


long success is rooted in the simple but powerful philosophy of putting the customer fi rst — before, during and long after the sale. And that’s a lesson worth its weight in gold.


For information on Michael Jones Jeweller go to www.michaeljonesjeweller.co.uk


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