loved ones, by offering them the best oil. Castrol is peace of mind and security, the knowledge that they’ve done the right thing and have shown that they care. Castrol is the strength within. It means that Castrol gives customers and consumers, confidence and security, the knowledge that the best inside is bringing the best out.


The four brand values of Castrol are: Passion, Performance, Progress and Honesty. Castrol


is passionate about


helping consumers get more out of life through their vehicles and helping business customers to be successful and to win. It is driven by performance and innovation, while working to protect the environment. Castrol challenges the status quo, and never stands still. It gives its consumers honest, clear messages. The global tagline “It’s more than just


oil. It’s Liquid Engineering.” expresses the essence of what Castrol offers consumers. It’s an idea that links the “more than just a vehicle” lifestyle to the “it’s more than just oil” concept. It’s 100 years of specialization brought together in two words: Liquid Engineering.


satisfying customers’ needs, Castrol remains as committed today to providing the most technically advanced lubricants and services as Charles Wakefield was when he founded the company.


PRODUCT


Most people know Castrol best for its industry-leading motor oil and lubricant products like Castrol GTX, and Castrol Magnatec. But, Castrol also plays a major part in satisfying everyday motoring needs, including supplying motor oils and gear oils, transmission lubricants, brake and clutch fluids, antifreeze, coolants, and greases - all formulated to meet different local require- ments and conditions. Castrol has a real understanding of drivers’


relationships with their car; from those after top performance from their motor oil, to


March 2023 | LUBEZINE MAGAZINE


those seeking reassurance and reliability. Castrol’s expertise has developed alongside the motorcar - as engines have become more and more complex, so Castrol lubricants have advanced to meet tougher specifications. Castrol’s role is to recommend and supply


the right lubricants, greases, or fluids for a specific application, as well as to diagnose and solve operational problems. The result, better vehicle performance, better business performance.


BRAND VALUES The new Castrol brand essence is ‘The


Strength Within’, which speaks about Castrol’s passion to help people get the most from their vehicles. Castrol gives people the same confidence that they invest in their businesses, their families and


THINGS YOU DIDN’T KNOW ABOUT CASTROL • Castrol is the oil that took John Al. Cock and Arthur Brown on the first ever trans- Atlantic flight.


• Castrol invented additive technology, the breakthrough that every motor oil uses for better reliability and efficiency today.


• The world’s first ‘skywriting’ advertisement was a three mile long “Castrol” above St. Paul’s Cathedral.


• Castrol invented motorcycle oils and is the dominant player in motorcycle oils today.


• Castrol is the only lubricant approved by BMW for all its racing engines.


• Castrol is the oil in every BMW, MINI, Jaguar, Volvo, Land Rover, and Komatsu tractor that comes off the production line.


Castrol Website: www.castrol.com/en_ke/ kenya/home


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