AUTHOR SERGIO NIÑO PHOTOGRAPHY ARTIST COURTESY
mixmag netherlands
ÁLVARO MEDINA
FIVE YEARS OF JAZZY, A GLOBAL TOUR, AND A LIFE BUILT AROUND THE DANCEFLOOR
Five years is not a long time in the history of club culture. Yet for a project like Jazzy, five years contains thousands of hours of music, countless flights, lifelong friendships and a community that now stretches across multiple continents. As the brand prepares to celebrate its fifth anniversary in 2027 with a global tour, founder Álvaro Medina finds himself reflecting on a journey that has moved far faster than he ever imagined. What began as a small underground gathering in Madrid has evolved into an international platform with events taking place everywhere from London and Lima to Tokyo and Puerto Escondido. Despite the growth, however, the philosophy behind Jazzy remains remarkably unchanged.
The story begins in Madrid, where Medina and his partners launched Jazzy with little more than a shared vision and a deep love for underground electronic music. At the time, the project occupied a small space within the city’s nightlife ecosystem, but it quickly developed a loyal following. Week after week, the team focused on creating something authentic rather than chasing trends. Looking back, Medina still speaks about those early years with a sense of gratitude and disbelief. The scale may have changed, but the memories remain vivid.
“Our journey is still very short,
but we’re happy to keep going. We started in Madrid, three good friends together with Maryo and Jordi Castell, in a small club in the city centre called Cadavra Club. Every Saturday we hosted artists like Shonky, Tania Vulcano, Nu Zau, Djebali, Javier Carballo and Pau Perez. We were building something special little by little, without really knowing where it could eventually lead us.”
The first major turning point came when Jazzy moved to Bassmnt Club. Suddenly, the project was no longer operating in a 200-capacity venue but in one capable of welcoming five times as many people. It was a significant leap for a brand dedicated to a niche corner of electronic music. The
risk could easily have backfired, but instead it became the moment that propelled Jazzy into a new chapter. For Medina, one night in particular stands out as the catalyst.
“Moving to Bassmnt was a huge step because we went from a capacity of 200 people to around 1,000. Our first event there with Raresh and Tini was incredibly important for the growth of the brand. Nobody in Madrid was really doing events of that size with this style of music. I think that night gave us a lot of visibility and helped people understand what Jazzy was about. From that point onwards, we kept working hard and eventually that allowed us to take the brand around the world.”
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