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As for what connects most powerfully with people, I think it’s our energy. I’ve heard people describe it as nostalgic, and I love that. Energy is everything. We genuinely believe we have positi- ve energy, and our music is uplif- ting and positive as well. I think people can really feel that when they experience us live.”
That human connection is also the foundation behind D’EAUPE, their label. The project was born from frustration with an industry that often plays safe, especially when choosing records. Sherma- nology understand the business logic behind familiar
samples
and proven formulas, but they also know that some of the most interesting music lives outside those calculations.
D’EAUPE exists to release music they believe in, whether it sounds nostalgic, futuristic, deeper, stranger, or simply dope. The label is a way of protecting their crea- tive instinct from an industry that often asks artists to make the safest version of themselves.
“The reason we built the label is because, as artists, we’ve of- ten felt that many labels tend to play it safe. For example, labels often prefer tracks with recog- nizable samples or sounds that are already proven to work. And we understand that from a busi- ness perspective. They’re running a business and naturally want to invest in music they believe can succeed quickly.
But sometimes that takes away what music is really about. Be- cause of that, a lot of more ar- tistic, creative, or unconventional records never get signed. So we thought: why not create a label where the main criterion is sim- ply whether we think the music is dope? We release music because we believe in it, not because it fo- llows trends or fits within industry expectations. If it’s a deeper re- cord with a throwback vibe, we’ll release it. If it sounds futuristic, we’ll release that too. We don’t want to be limited by what’s con- sidered hot at the moment. That’s exactly why we created D’EAU- PE.”
Their
upcoming
documentary
opens the Shermanology story in a more vulnerable way. After twenty years in the industry, they feel ready to speak not only about success, but about the struggles behind it. For artists from an is- land where global success can feel distant, telling the full story becomes a form of honesty and responsibility.
“We feel that it’s time to tell our story. We’ve been in the music in- dustry for twenty years, and we come from an island where suc- cess can sometimes feel out of reach. We want to share our story to inspire others, but also to talk about the difficult parts of the journey.
We live in a world where so much is sugar-coated and where peo- ple often prefer to skip over the negative parts. But life isn’t like that. Life is about positives and negatives, ups and downs. We want to talk about our struggles and about how important it is to believe in yourself. We want to talk about the importance of ha- ving people around you who be- lieve in you and the importance of family.
Most importantly, we want to tell the truth. Artists go through the same things everyone else goes through, so why hide it? A documentary felt
like the per-
fect way to tell that story. We’ve been talking about making one for years, and now feels like the right time because twenty years is a long time. So much has ha- ppened throughout our journey. Some parts are easier to talk about than others because they bring back emotions from those moments. Feeling vulnerable and emotional isn’t always easy, but it all adds to the story.”
The reason Shermanology sti- ll feels close despite their scale comes partly from how they were raised. Their father taught them that no person should be treated as above or below another, and that lesson has remained cen- tral to the way they move throu- gh the industry. It is easy to talk about connection as a concept. It is harder to maintain it when success makes distance availa- ble.
“This is really something we have to thank our parents for. When our dad is on stage, he always makes sure he connects with his fans. He takes time to talk to every single person, and we’ve seen how much people apprecia- te him because of that.
One thing he always taught us is: ‘You’re not more or less than an- ybody else. You treat the garba- ge man the same way you treat a celebrity.’ We took that lesson very seriously, and we completely agree with it.
For us, it’s all about connecting with people. We love seeing ha- ppy faces in the crowd. We want people to have a good time be- cause we’re having a good time too. When we’re on stage, it ge- nuinely feels like we’re having a party with every single person in front of us. We make eye contact, we try to read the room, and we pay attention to what people react to and how they respond. We appreciate everyone who co- mes out to see us, and we think people can feel that through our energy.”
The next phase of Shermanology seems less like a reinvention than an expansion of range. They want the music to become more musi- cal, to explore new vocal possibi- lities, darker moods, unexpected collaborations, and perhaps new alter egos. What keeps the pro- ject alive is not the need to re- peat what has worked, but the excitement of finding new ways to remain themselves.
What still excites us most is ex- perimenting with music. Finding new ways to use our voices, ex- ploring different sides of our- selves, we still feel like there are a few alter egos left to discover. We’re also excited about collabo- rations. There are so many artists we’d love to work with, some of which might really surprise peo- ple. We already have a few exci- ting things in the works.
There are still genres we’d love to blend with our sound, and hope- fully we’ll be able to share those ideas with all of you very soon.”
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