“Verknipt started with a mix of house and techno, but it evolved as we recognized a growing appeti- te for harder sounds. The shift towards hard tech- no was driven both by audience feedback and by our passion for the genre.”


The most significant turning point came at the 2018 festival when they introduced a harder te- chno stage.


“The 2018 festival, where we introduced a hard techno stage, marked a major turning point. The overwhelmingly positive response confirmed that our evolution was in line with the desires of our community, leading us to fully embrace this iden- tity.”


THE MEANING OF HARD TECHNO FOR VERKNIPT


“The adoption of hard techno was not just a com- mercial strategy but a philosophical expression of Verknipt’s purpose”.


AS MER AND REZA EXPLAINED:


“The transition to hard techno was about sta- ying true to our roots while embracing a more powerful expression of music. This shift re- flects our philosophy of pushing the boundaries of production and evolving with our audience.”


For them, this style is not just a genre; it’s a way to connect more deeply with ravers who seek intensity and energy in their experiences.


“For us, it means creating a deeper connection with ravers who crave intensity and energy in their experiences. It’s about creating a movement that resonates on a personal level, making every event a celebration of our community and our passion.”


The transition whilst constant, took some time, As the COVID 19 pandemic had a say in the way things evolved.


“Before COVID, in 2018 and 2019, we were already one of the first to embrace the harder, more indus- trial side of techno... So, when festivals and events returned in 2021 and 2022, we quickly adapted to the emerging sound”.


“We had already seen hard techno gaining popu- larity before the pandemic, but during 2020, when people were stuck indoors or attending small ga- therings, a new sub-genre started to take off. Ar- tists were creating fresh music, and it really blew up, partly thanks to TikTok, where hard techno vi- deos began to trend with a younger audience”.


VERKNIPT’S FUTURE PLANS


Looking to the future, Verknipt has big aspirations. Mer and Reza aim to take Verknipt to the next le- vel as the world’s leading hard dance promoter.


“As we look to the future, we envision Verknipt be- coming the Nr 1 Hard dance promoter in the glo- bal electronic music scene. So to not only doing hard techno but incorporating other harder styles at some of our events like hard groove, hard house and hard trance.


We plan to achieve this through innovative event experiences, high production value, and continued engagement with our audience across our diffe- rent platforms. It’s essential to remain connected and listen to the community that has supported us from the beginning”.


To achieve this goal, they plan to continue offe- ring innovative experiences at their events, with high production value and a continued commit- ment to their audience.


“It’s essential to stay connected and listen to the community that has supported us from the begin- ning.”


They even have a WhatsApp group with their most loyal


tions and seek feedback on new ideas.


“We try to be as receptive as possible with our core fans and try to incorporate them in as many directions we would like to explore. Our WhatsApp group is a awesome tool for that! We drop questions about stuff we’re thinking for at our events or possible names they would like to see on the line up, its an open conversa- tion with the people the make Verknipt great”.


Mer and Reza are also excited about the new projects coming up. Although they didn’t reveal all the details, they made it clear that they’re working on fresh ideas for 2025 and beyond.


“Incorporating other styles of hard dance will be our new focus for 2025 and beyond. Crea- tively, this ‘rebranding’ will implement new and exciting things, but we can’t reveal much at the moment. Stay tuned to our platforms.”


In addition, they are looking for ways to make their events more immersive by integrating inte- ractive and non-musical elements.


“We are considering innovations and changes, like enhanced audiovisual experiences and interactive elements within our events. For example, we’ll have tattoo artists at our 6EJOU event throughout the day.”


9 fans, where they ask ques-


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