Managing releases, developing artists, and over- seeing distribution all require a different mindset. But their experience in cultivating relationships and building a strong, loyal community has given them an edge in the music business.
CRAFTING A UNIQUE PATH IN A CHANGING INDUSTRY
In today’s rapidly evolving music landscape, Verknipt Records has a distinct approach to how they’ll release music.
“We’re taking a hybrid approach,” explains Jørn.
“Streaming is crucial to reach a global audience, but we also recognize the importance of physical formats.”
For Verknipt, vinyl is more than just a medium— it’s a collectible, a keepsake for fans who want to hold onto a piece of the Verknipt experience.
“Our Verknipt Arena album was just released on vinyl, and the response has been insane,” says Reza.
The team knows that for their community, vinyl isn’t just about sound quality—it’s about having something tangible, a memory of the energy and memories created at Verknipt events.
A VISION FOR THE FUTURE
As Verknipt Records embarks on this new journey, its vision is clear: to become a powerhouse in hard dance music, while nurturing artists and creating a deeper connection between fans and the mu- sic. By blending the raw, underground energy of their festivals with a carefully curated roster of forward-thinking artists, Verknipt Records is poi- sed to shape the future of hard-edged electronic music.
And as the world of Verknipt continues to grow— from festival grounds to record store shelves—the team behind it all remains focused on one thing: pushing boundaries and staying true to their re- bellious, authentic roots. For Mer, Reza, and Jørn, this is only the beginning.
Text by: Sergio Niño
38
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
