“In the Netherlands, we’re used to running things in a very structured, precise way—everything is su- per neat, and we use advanced solutions for pro- duction. For instance, we’re accustomed to using a token system for payments at events, which is very normal for Dutch audiences. However, when we started organizing events in places like Poland and Hungary, where visitors aren’t familiar with the token system, it posed a challenge.”
Through these experiences, Michelle has learned to strike a balance between introducing new con- cepts and respecting local preferences, a delicate dance that has been crucial to Verknipt’s success abroad.
FINAL THOUGHTS: BALANCING GROWTH AND CORE VALUES
As Verknipt continues to grow, Michelle remains committed to balancing innovation with the com- pany’s core values. While the company is cons- tantly evolving, she believes it’s essential to stay true to the ethos that made Verknipt successful in the first place.
“I think we’re now at a point where we’re asking ourselves how we can continue balancing these elements. The core values and identity of Verknipt have evolved, especially if you compare pre-CO- VID times to now. While some values may change slightly, we’re still incredibly proud of what Verk- nipt has become, and we couldn’t have done it wi- thout the amazing team behind us.”
Michelle Verhoef’s leadership has not only guided Verknipt through challenging times but has also positioned the company for continued success in the global music scene. With her vision and com- mitment to inclusivity, innovation, and maintai- ning strong relationships, Verknipt’s future looks bright.
Text by: Sergio Niño
Photo: JORDYBRADA 35
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