different, and you feel more interaction with the audience. Each experience has its unique vibe. Colombia, on the other hand, never disappoints. The people there know how to complete a party. They are genuinely fans of many techno artists who come there, and they go absolutely LOCO!! I really like going there, and I hope to play there again in 2024".
In today’s digital
significant role in the music industry. How do you think social media is shaping the current techno scene, and how do you engage with it as an artist?
"Social media undoubtedly plays a crucial role in the techno scene. In today’s attention economy, the recognition one receives on social platforms can significantly
the industry. Building a fan base through these channels has become essential, almost unavoidable in this landscape".
"Currently,
trying to emulate each other by hiring video- graphers to capture their
practice has become quite saturated, and amidst the abundance of such content, the importance of delivering unique and authentic content has risen".
"In my view, there’s a substantial difference be- tween a true musician and a DJ.
to secure bookings solely based on having a lar- ge
TikTok, even without a significant musical background or career. The distinction between being a producer
production involves a high level of technical and musical proficiency, while DJing centers more on performance and persona".
"DJing,
ging, with transitions between tracks becoming increasingly
ly years, I’ve always held the notion of genui- ne mixing in high regard. I received lessons from a pioneer of the past named “Sir Edward.” He taught me to mix using a beer coaster placed on both CD players to match the BPM (tem- po). This forced me to mix by ear rather than re- lying on visual data. Within 30 seconds, I had to nail the mix, and if it turned into a sonic mess, I was in trouble. He would point out the mistakes in front of everyone, creating a level of pressure higher
than any show I’ve ever experienced"
As our conversation with Yoeri concludes, it’s evident that his solo journey is marked by resilience, innovation, and a continued passion for the techno genre. His insights into the evolving landscape of electronic music, the role of social media, and the exciting integration of AI in music production highli- ght a future that’s as dynamic as his sets. With his eyes set on further success and creative exploration, Yoeri stands as a testament to the transformative power
of dedication and in-
dividuality in the world of electronic music. Text by: Mario Rojas
streamlined. Since my in general, has become less
challen- ear-
and a DJ is stark. Music following on platforms like It’s possible Instagram and performances. This there’s a trend where everyone is impact their standing in age, social media plays a
Photo: Artist Courtesy -
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