j-j.' IK" 8 Clitheroe Advertiser & Times, Thursday, February 4th, 2010 www.clitheroeadvertiser.co.uk Ciitheroe422324 (Editorial), 01282 426161 (Advertising), Burnley 01282 422331 ( ..u - \Putting Kibble Valiev b u s i n e s s i n f n n i s


VALENTINE'S DAY Place your greeting on the Family Notices page.


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janeLkeegan@eastlancsnews.co.uk HIGHEST G O LD PRICES FO R 2 0 YEARS i


Old Gold Items, Jewetery, Watches, Chains, ; 1 V Even Broken Items.


WE BUY Also, Boxes of OdCoslume Jewellery. Also War Medals wonted. Antiques etc.


If you have too much to bring, we win be i happy to edit.


WE SELL


We specialise in second hand Rolex, Omega ' and good watches, diamond rings, etc


01200 425555 Save fortunes.


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I We also have one of the largest selections of ■ antique & vintcage costume jewelleiy & hundreds .


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Gbuntry i Well worth a visit Fumihire*''.,


Clitlieroe


Interesting and unusual pieces of Victorian and Edwardian pine


furniture restored • Pine Wardrobes and polished


on the premises.


• Welsh Dressers •Drawers


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•Bookcases •TablM •Chairsetc


33 Duck Street « Clitheroe • 01200 422222 www.clitheroeconntryfurnitiire.co.uk Next to Tescos - far beyond comparison


fe r


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Collin we will be happy to sort the good ■ from the bad.


I ' usmessMatters ^ v o U c y UUSsineSsb I I I lotus


ly of Katy Lane, Waddington, played football for Downham and was a member of Clitheroe Squash


Club before inoving away to start a jobmPR. Now a multi-award winning


commimications consultant, he has created a “Communications Healthcheck” designed to prevent businesses, public sector bodies and yoluntary organisations from wast­ ing huge amounts of money by get­ ting their communications wrong. Chris said: “Good communica­


tions is all about getting the right messages to the right people in the right way, at the right time, but in my 30 years as a journalist and communications professional I have seen literally millions of pounds squandered by ill-conceived, poor­


tions are legally bound to produce annual reports, which they do at great expense. Sadly, it is widely acknowledged that very few people


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ly-targeted, badly-executed com­ munications. _ “For example, NHS organisa­


A FORMER head boy at Clitheroe Royal Grammar School has developed a unique system which he believes could save companies and organisa­ tions across the world millions of pounds for. Chris Birdsall (pictured), former­


: if they each spend an average of £5,000 on their report that is more than £2m. of taxpayers’ money being wasted on something very few people read. “Wouldn’t it be better to fulfill


every bit as wasteful. As a senior manager in the NHS I regularly received calls or mailshots from companies trying to sell me every­ thing from advertising to lease cars. “If they had done just a small


amount of research they would have realised that hospitals only really advertise for staff or to announce public meetings, and don’t run fleets of lease cars.” Chris continued: “It is not just


about money, there is also the issue of poor communications damaging


reputation or alienating key audi­ ences. For example, setting up a helpline and then not having enough people to answer the phone, or having a website so complicated only the person who desired it can navigate their way around it. “My Healthcheck is a unique


package which I have developed over the past six months and which


Sunday 7th February 10.00 - 4.00pm


info@braitiwellcrafts.co.uk


We ore delighted to announce that we hnve now moved to our new premises at Biockburn. Please visit the website for contact details www.bramwellcrafts.co.uk.


We are having our first "2010 Clearance Snie" of discontinued craft items! So come and get the bargains while you cun... and expand your creativity in crafting! The Sale will be held at our old address:


NOT only does the Spread Eag­ le a t Sawley enjoy stunning views and'laiid- scapes, and offer delicious food and hand- pulled real ales, it now.has the perfect comple­ ment of seven luxurious, yet


MnT* _f1 over une past SIX months and Which I I ____________ __


affordable bedrooms. With the addition of bedrooms. Individ­ ual Inns IS again supporting the local community in providing extra employment for local people, from the architects and


degance with nch textures and tasteful furnishings, the sL a d Eagle successfully captures a home-from-home fell 1 d i s c e S details hke cosy throws, hotwater bottles and beautiful toiletri J from L Occitane give just the right touch of self-indulgence Quirky touches, expected from a building of this age and L D ^


vrith initiatives such as “Chip-Inn’’ where 25p f rL everc p ! f tionof chips sold IS donated to Bowland High School


craftsmen who designed and built the rooms to the extra steff needed to service them. Following the general theme of understated simplicitv and


asked question “What will the Shireburn look like set up for my forthcoming wedding?”, the Alcock family — who have run and owned the 16th century Hurst Green country inn for the past 17 years -r answered


doors for an innovative “Wed­ ding Open Evening”, giving a glimpse of what brides and '-------------------------- grooms can expect on their big day. In the first event of its kind at the inn, it was fully set up as a potential wedding venue. TToprietor Steve Alcock said: “I had never thought of hosting


the prayers of future brides and grooms. They opened the Shirebum’s


come m theform of mynads of corridors and an u Jtairs ver^- dah providing a perfect excuse for a private momLt. Already, the Spread Eagle is “Inn-volved” in Uib nnm™


■such M event before, but you can’t deny that however best you escribe your venue to the bride and groom, it is actually much ^1° show them the room set-up and bedrooms. I must thank businesses who supported the'event and I hope that


It wll be repeated in the future.” ^ - ^ < ■ Discounts were also on offer for 2010 weddings booked during


u-


event, at the Shireburn e-mail: sales@shireburnarihshotei.com or contact Steve Alcock on 01254 826518.


the event and for the Shireburn’s Valentines Ball. or more information on booking your wedding, or other


WINNER: Nicola Russell with her children, (s)


A HISTORIC Ribble Valley j mn was dre^d to impress cou­ ples searching for their perfect wedding venue. In response to the frequently


the legal obligation of publishing accounts more cheaply and spend the rest of the money on improved patient information? “Private sector companies can be


read them. There are more than 400 NHS Trusts in the country so


Clitheroe 422324 (Editorial), 01282426161 (Adveifsing), Burnley 01282 422331 (Classified)


www.clitheroeadvertiser.co.uk run sets a


• i f you have a commercial good news story, contact our editorial 01200 422324 or e-mail: duncan.smith@eastIancsnews.co.uk


pro s message is on the money


way it uses its corporate identity, ^ m its media relations to the way


it handles a crisis. It starts with the simple questions ‘what do you


want to say and who do you want to say it to?’ and I then analyse whether those messages are reach­


ing the intended audiences effec­ tively. “It is not designed to undermine


. existing communications teams, in fact the Healthcheck has been designed to work very much in col­ laboration with busy communica­ tions staff to help them to get the


TALKING SENSE: Chris Birdsall, author of Communications Healthcheck.


basically reviews the entire com­ munications fimction of a company or organisation - looking at what works well, what could be improved and if there are any gaps which need to be filled. Its aim is to pre­ vent the kind of expensive mistakes I have outlined whilst helping the organisation get the best value for money from its communications and protect its reputation.


“The Healthcheck looks a t everything from the way the phone is answered to the contents and look of its website, from the way it communicates with its staff to the


communicates


most out of the resources available to them. “What I am offering is a different


perspective, 30 years’ experience and guidance and advice on how to communicate most effectively and get best value for money. The aim is to leave my clients with a healthy communications strategy and a clear view for the future. “I don’t pretend to know it all


but I do know that throughout my career I have always valued the support and suggestions of experi­ enced people who have helped me to do my job better. They always say you can’t buy experience, but you can buy mine!" For more information about the Communications Healthcheck, e-mail: birdy49@talktalk.net or call Chris Birdsall on 07912 496019 H i


call ris Binl lfon Eat well, sleep well Wedding day bliss By Julie Magee Lfwjsw • ^ ----------— — —


A BIG thank you has been said to all those who helped raise almost


£7,000 by supporting the Amelia Cup 10k Run. The annual life-saving run, which rais­


es funds to help cystic fibrosis sufferers, was held in October and made £6,851 for the Cystic Fibrosis Trust.


During the seven years the event has


run yet, with approximately 140 people taking part.


The first man across the finishing line


was Alan Life, while runner Eileen Sum­ ner scooped first place for the ladies for the second year running.


“The CF Trust is making great steps in finding a really effective treatment


all those people who helped out with 2009’s run or made donations. Perry’s of Blackburn - in particular


Anderton Bosonnet, Sainsbury’s, Rufus Carr, Honeywells, Castle Cement, and Craig Bancroft at Northcote Manor, also all made donations to the CF Trust. “We must also thank members of


I ^ . I


overall fundraising total by more than £ 1,000. Meanwhile, Ribble Valley businesses


Phil Eastwood - held a fashion show in aid of the CF Trust which increased the


and all the money we can raise is vital,” explained Gail. Special thanks have been expressed to


;six thousand, eight hundred 6851-54' :ond fifty one pounds. -54p \


■ _ J


. A LUCKY Chatburn woman is about to embark on a holiday of a


:. Russell has won a luxurious five- day trip to Cape Town, Africa.


■ lifetime. . . Mother-of-two Nicola Gerrard-


>


■ .The 36-year-oId’s name was drawn as part of an incentive by the firm she works for, VIE at home (previously known as Virgin Vie at home).


-


, Nicola is a branch manager for [ the company, which specialises in


; : the'.direct selling of make up, skin •■ care, body care, jewellery, and homeware. . ' She runs her own small team of


. staff in Lancashire. '^Delighted that she hajs won the


■ five-star trip,-Nicola said: “I ’m absolutely over the moon; Out of


,1,000 VIE at home consultants' vfromiall over the world, only 80 tluck’y:people were drawn to go onto this trip. I am really pleased.”


:,■ -She added: “I chose to work for the company because I wanted a flexible job, which fits around my family and two children - Lewis ^ (five) and two-year-old Emma.”


-QF.TW5T : ‘


Clitheroe Ladi^’ Circle, who helped with driving,” added Gail, “and all the com- niarshalling, Sue Carter and Siobhan petitors who turn up year after year to Tricket and all the other volunteers who make the event such a pleasure and a help us on the day with first aid and success.”


W V ' J


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Dickinson, of Whalley, who suffers from the condition, the nm is organised by her parents Samantha and Symon, alongside Amelia’s au n t Gail Bailey, of Pure Health and Beauty, Clitheroe. The 2009 event was the best attended


been staged, the run has helped raise more than £52,000 for the CF Trust, alongside other local fundraising events. Inspired by eight-year-old Amelia


CY ST IC F IB R O S t l T R U S X “


Clitheroe Advertiser & Times, Thursday, February 4th, 2010 9


pace in fund-raisinjEj stakes


GRAND TOTAL: Our picture shows Amelia on the left with h e r sister Ella and mum Samantha with a cheque for the CF Trust, (s)


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