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Automotive Marketing at ita beat □1S8S 442460 sell your AStill the one


UDI could have been a little more I daring with the third generation | A4, but th a t won’t stop it chal­


lenging for outright leadership of the compact executive class. I t ’s a little larger and slightly sportier


than before, plus a strong engine range is retained and improved. Sure, you’ll pay a premium to own one - but you’ll feel good about doing it. The importance of the A4 can’t be


stated to heavily for Audi. This, after all, was the car that made its marque back a t its original launch in 1995 and the Ingolstadt brand hasn’t looked back since, now regularly out-selling its BMW and Mercedes rivals here. I t ’s a success story that won’t continue if the compa­ ny gets its foundational model wrong. If you didn’t already know that, then you could probably guess the fact by looking a t the latest third-generation model, a car that is firmly evolutionary rather than revolutionary. Mind you, evolution seems to work for Audi. People will buy this A4, just as they bought its predeces­ sor, precisely because it doesn’t have the love-it-or-hate-it Marmite-style looks of a BMW 3 Series. Mercedes latest C- Class however, might prove to be a tougher nut to crack. So what’s new from a driver’s point of


view? It had better be good since Audi are positioning this car as “the sportiest in the premium sector”. For the time being on the British market, the compa­ ny talks of “five new or extensively revised engines”, including two directly injected FSI petrol units and three com­ mon rail directly injected TDI diesels.


By JONATHAN CROUCH


To be absolutely honest, there’s much more emphasis on ‘extensively revised’ than ‘new’, which would be more of a problem if the carry-over technology from the second generation A4 wasn’t as


good as it is. Shiny new oily bits under the bonnet


are all very well but rightly, the engineers thought it better to spend the budget they had on things customers would be more likely to notice on that first trip round the block. The headlines in this regard are a new sports chassis with a repositioned front axle, all new steering and (on 3.0 TDI and 3.2 FSI variants) a latest generation quattro system with 40:60 torque split. If you’ve money to spend on the options list, you can also benefit from ‘Audi Drive Select’, enabling tailoring of throttle, steering and suspen­ sion characteristics to suit driver prefer­


ences The other headline feature of this lat­


est A4 is the fact th a t i t sits on the longest wheelbase in its class. Audi took action to try and solve the appallingly small bootspace problem suffered by the MK1 A4 when it came to launching the second generation car at the turn of the century and here, it has turned its atten­ tion (at last) to the poor old rear seat passengers. The lengthened wheel base enables a 36mm increase in rear leg room, with the added bonus of a 20-litre boost in boot capacity, making this car easily the most spacious in its sector. This in turn means that buyers now no longer


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have to choose between the prestigious badge and low residuals of a compact executive car like the A4 or the larger cabin of a cheaper Medium range model like, say, Ford’s Mondeo or Volkswagen’s Passat. Since these kinds of cars are now dynamically as good as most C-Class, 3 Series or A4 models, that’s just as well. Audi would argue with this of course,


pointing out that the wheelbase change was about promoting the A4 as a driver’s car as well as improving its cabin space. It entailed the repositioning of the front axle 154mm further forwards than in the MK2 model. Complemented by a new state-of-the-art suspension and steering configuration, this more stable founda­ tion allows improved handling balance and agility. Petrol buyers choose either the turbocharged 1.8 TFSI with 160PS


or the normally aspirated but silky- smooth V6 3.2 FSI with 265PS. Most customers however, will want a diesel, so there’s the familiar choice of 2.0 TDI (143PS), 2.7 TDI (190PS) and 3.0 TDI (240PS). If you want automatic trans­ mission on your A4 diesel, you’ll need to go for the 2.7 which gets Audi’s efficient multitronic continuously variable (CVT) ‘box. Otherwise, you’ll find yourself with a six-speed manual. Prices start at £22,590 for the entry-


level 1.8 TFSI, sharply rising to £29,680 for the 3.2 FSI Quattro (a gap Audi needs to fill quickly). Diesel buyers pay from £23,940 for the 2.0 TDI, with £28,440 being the asking price for the auto-only 2.7 TDI. Above that sits the 3.0 TDI quattro at £30,290. If those fig­ ures seem a little high (given that the


previous range was priced from under £20,000), bear in mind that they apply to plush(ish) SE trim, which is all that’s on offer for the time being. This means that, in addition to the electromechani­ cal parking brake and the intelligent key system builot into the design, you can expect refinements like 17in. alloy wheels, three-zone climate control, a 180- watt CD audio system with Audi’s intu­ itive MMI control logic and 6.5-inch colour display, rear acoustic parking sen­ sors, automatic headlight and wiper operation and aluminium interior trim. If you don’t care about the badge, it’s


tempting to think th a t you could save £4,000 or so on a Volkswagen Passat but before you do, make sure to take residual values into account. You may well find that there’s less in it than you thought.


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04 04 AUDI A4 AVANT 1.9 == TDi SE (130 BHP) jg ,'


TRIPTRONIC AUTO, 1 o w n e r , F A S H , e / p a c k , a l lo y s , ^ a/c, m a n y e x t r a s , lo v e ly c a r . .............................£9,900


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stunning example..................................................................................................................................................... . 05 95 CITROEN C3 1.4 DESIRE, 5dr. 49k. black, FMDSH, a'c.eAv, 1 owner. PAS, Radin/CO. lovely e a r ......................... £4,495


03 53 VAUXHALL CORSA 1.2i 16v SXI, 3dr, 40k, black, alloys. PAS. FSH, 1 owner, e/pack lovely car ......................... £4,295 0151 MERCEDES A140 CLASSIC, 5dr, silver, 4k, e/pack a/c, CD player, remote locking, FSH, lovely example...............£3.995 03 53 HYUNDAI MATRIX 1.6 GSIMPV. PAS, e/pack alloys, CD, only 12k. lovely c a r ..................................................£3,995 04 04 FIAT PUNT01.2 ACTIVE SPORT, 22k, green. 1 ovmer, computer, e/pack PAS. cent locking, lovely c a r ...............£3.995 03 03 MG 2 R 105., 5dr, 1 owner, 31k met grey, PAS, e/pack, sunrool. CD player, alloys, rear spoiler, lovely car


02 02 PEUGEOT 3071.4 IX, silver. 70k 5 dr, 1 owner, FSH, a/con. e/pack PAS, clean example, must be viewed........13.495 01X FORD FOCUS 1.6 2EIEC, 5dr. 7 3k black alloys. PAS, 5/pack FSH. 1 owner, RadicCD, lovely c a r ......................£3.195 03 03 CITROEN XSARA DESIRE 1 .6 ,3 1k 1 owner, e/pack CA. PAS. FSH, lovely c a r ................................................g . ™ 02 02 ROVER 251.6 IXL, 3dr, mel red, 4 5k air con. alloys, e/pack PAS. FSH. lovely c a r ............................................g.995


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61Y VW POL01.4 S. 5dr, 66k rad-cass. E/pack PAS, FSH, 1 owner, lovely c a r ....................• 09 W REHAULT MEGANE SCENIC 1.6 RXE, 5 dr, aulo. 56k lull dealer history, mel grey. 1 owner, PAS. CD, lovely MPV £2,995 02 02 VAUXHALL ASTRA 1.4116V LS, 5dr, PAS, 79k a/c, e/pack 1 owner, FSH. Oloe, rad/CD. lovely o r .....................E2.7B


Blackburn Audi


Trident ffark, Whitebirk Drive, . Blackburn, Lancashire tel: 01254 668777,


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'The^AudiSarvice'PrdflrammdcdvWs the cost of all parts’andjabour needed to carVy out'scheduled servicing.of yourvahTc!e.:4Tie programme Is based orrth.e saryica schedule outlined m.vour.pwnar.^manual,' It isparticularly Jmportant,'and a condition of. ■■youA^VerAhatyourVehicleisregularlys'ervjced inadcdfdancdWlth^disbm c in ij rawm m ar^ at i^ s /F ailu re^ to co p ip^w ith .th is jeqW sn r t in t^ !


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now FORD FOCUS 1.B GHIA, 4dr saloon. 68k green. PAS. FSH, eh. a/c, e/m, lovely as................■/ — vr - ■ ■ " ■ •“ •'95 02 52 XIA SHUMAII 1.BLX, 5dr, 1 owner, only done 22k FSH. Burgundy Met PAS. e/pack. CO player, a t , parking sertsore kM*/ example, targain.......................................................................................................................................................“ H 01V FIAT PUNT0 SPORTING, 45k 3dr, Ohm, PAS, FSH. 1 owner. E/W, lovely car, 6 speed gear Ook....... .................g .6® 00 W FORD FOCUS 1.8 ZE1EC, met burgundy, 5 dr, 1 owner. FSH, e/pack alloys, a/con, PAS. lovely example.............£2.095 02 02 FIAT PUNT01.2 ACTIVE. 5dr. 4 2k grey. PAS. e/pack computer, lovely c a r ......................................................g i g O’ V VAUXHALL CORSA 1.0 COMFORT, 1 owner, FSH, silver. 5dr. PAS, e/pack ................ ............................ • • • • • g . « 5 00 V FORD FOCUS 1.6 ZETEC, 5 dr. silver, 1 owner. 65k PAS. e/pack alloys, a/c, FSH. CO player, lovely ram p te . • • • g . j® 00 X SUZUXI GRAND V1TARA 2.0 GV2000. 2 dr soil lop. 1 owner. FSH, eAv. e/m, PAS, CD player, alarm lovely c a r . . £2.495 96 N MAZDA MX5 MONAC01.6 SOFT TOP. RadioCD, 60k 2dr. green. PAS, FSH. eh. e/m, alloys, lovely c a r ...........12.495


02 52 FWT PUNT01.2 ACTIVE, 3 dr. 71k PAS, eh. computer, red, lovely ca r ......................................... 00 W CITROEN SAX0 1.4 SX, 3 dr auto. 49k 1 owner, PAS, CD player, silver, eAv. lovely car................... 99 T TOYOTA AVENSIS 1.8GS SALOON, 1 owner. FSH. silver, 71k PAS. e/pack lovely example.............. 07 P TOYOTA RAV 4 .80k white. 5dr, PAS. E/W. lovely car .................................


Ml W FORD ESCORT FINESSE 1 .6 ,5dr. silver. 4 7 k 1 owner, a/c, eh. log lights. PAS, FSH, lovely car X 00 PEUGEOT 1061.1 INDEPENDENCE, 3dr. Mel Saver, Rad-Cas. airbags. 1 owner, lovely c a r . . . . . V 00 PEUGEOT 106 ZEST 2 ,3 dr, met green, 80k 1 owner. FSH, cheap on lax and insurance, lovely example 98 R TOYOTA AVENSIS 2.0 COX, 4 dr, maroon, 1 owner, PAS. alloys, eh. lovely c a r .............. S 1 5 2 ™ m DIESEL, met green 1 owner FSH PAS, eh. alarm, excellent runner................ 99 S ROVER 416SI SALOON, 1 ovmer, FSH. 7 5k Tight met bine, PAS. CD, alloys, stunning ear., 97 R ROVER 214 SI 16v, 5dr, green. PAS, FSH, 57k tad/cass, MOT 08, lovely c a r ...................


, ,


M S D M O o lA H O s i . A s f i C S PAS, rad-CD.ioveticar.. 95 M CITROEN AX1.0 DEBUT. 3 dr, PAS. lovely ear. lax S tested


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