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-v'.V - ^ 10 Clitheroe Advertiser and Times, March-6th, 1980 GROWING NAME IN EAST LANCASHIRE


Advertising feature


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THE head of Fulton Advertising in Nicholas Street, Burnley, has a career structure .which goes back many years.


area and studied textile design at Keighley College of Art. There he gained an intermediate certificate which led to a four-year course at Leicester.


you.muac a have been


baby...


Just look at you now, Fulton Advertising, reputed to be one of the North's leading Agencies


We at Phoenix Photo Engraving Company. Manchester, congratulate you on your • achievements, and wish you Every Success in your new venture


PHOTO ENGRAVING COMPANY LIMITED Phoenix House Ellesmere Street Manchester M15 4LA Telephone 061-832 7592 (6 lines)


PHOENIX ' peteiloo " STUDIOS


Creative Advertising Photography


6-10 Jacksons Row


Manchester M2 5WD Tel: 061-8329645


Wish Fulton Advertising eveiy success in


their new premises.


graphic design and this was the period in Mr Broughton’s life when the single most important incident career-wise occurred. He won a Royal Society of Art travel scholarship in typography and graphic design in 1958.


This enabled him to study as he travelled in


Germany, Italy and Switzerland. He had special introductions to advertising agents in these coun­ tries and worked with each of them for a few days,.


beauUPui


experience was invaluable and gave Mr Broughton the opportunity to learn a great deal linked to his future career.


Pay was not attached to the scholarship, but the LARGEST


the famous Ashley Havenden, type face designer, and best known for the Ashley script.


ford, then one of the largest agencies in London employing more than 700 people.


Sir Harry Pilkington, Mr Broughton was offered a job as a typographer and he took it.


He worked in London for a spell, then moved to At the presentation of the scholarship award by One of the governing bodies of the scholarship was He was, at .that time, chairman of W. S. Craw­


designs and games like Scrabble, and other similar games. An interesting aspect of the RSA scholarship, for


take up a post as senior typographer with a large Leeds printing house. They were specialists in label


which Mr Broughton covered a three-week period of examinations to gain the bursary, was the exhibition which followed it.


new house style for a large international company and this included a book jacket.


went on a tour of England and later abroad on a world-wide exhibition. This meant that Mr Brough­


The winning work went into the exhibition, which He had to design.a complete new type face and a The course was a specialist one in typography and Mr Roger Broughton was born and bred in this


PRICE TO SUIT


1 D0®s , c°st the earth to have a.n


agency meeting? No, it does not. A


client can just pick


up a teliephone and over the line will be


given a clear idea o f what Fulton Advertising can offe r , and what


so r t of h e lp c a n be given a t a p r ic e to su i t th e c l ie n t . E v e r y t h i n g i s


done to m e e t th e needs o f th e c l ie n t an d a m e e t in g c a n b e q u i t e e a s i l y - a r r a n g e d ' o n t h e c l i e n t ’s ow n p r e ­ mises.


ROGER BROUGHTON talks to a client on the telephone in the reception area


ton’s work was seen at home and abroad. He even had_ a letter from a man in Australian concerning his


ASSOCIATE


Mr Broughton became an associate of the RSA and about five years later, a Fellow.


He has & teaching degree, the NDD (National Diploma in Design), and had to teach at the end of his college days doing day training.


After working at Leeds, Mr Broughton was anxi­


ous to broaden his experience and he joined a large agency as chief typographer. This agency was, at the time, the largest one in Manchester, with bases in London, Birmingham and Liverpool.


Then followed seven years experience of print buying, client contact work and graphics.


material, including show cards, posters etc., designed, produced and printed.


There are brochures, leaflets and point of sale


posters. The firm designs and produces portfolios for clients, or to aid representatives in selling goods.


in studio and television wora board or full animation.


There is creative photograp


!, both location and This can be story-


other similar organisations and all the other things which help a client to improve his sales.


There is co-operative sponsorship of golf clubs and


corner of Gnmshaw Street are right in the centre of the banking area of the town. They were officially opened in. November.


The prestigious premises in Nicholas Street on the


not. Mr Broughton talked about the economic slump the entire world is experiencing.


Prestigious they may be; intimidating they are “While I know," he said, “that there is an air of


economic gloom, I maintain that this is the very time when clients should advertise. I am looking forward with confidence to yet another productive year.”


persuaded to note the great challenge offered by the setting up of an agency and Mr Broughton started out m Ormerod Road.


Through the chairman of the latter firm he was Those were the days when real graft had to be


employed to build up a business and Roger Brough­ ton worked up his agency by going from door-to- door. Hard work paid off.


- W . b y Mr Alan Hawthorne, art director, who is ’ still with the firm.


Several years passed and he moved to expand, this time taking premises in Colne Road. There he was


. ’ / ■ ,


. Mr-Hawthorne had tremendous experience with a lygyMandiesteE, agency fand he .waa-traihed*-in V- ‘ V


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prestigious accounts and extra staff were needed to cope.


art director for a big agency. Fulton Advertising was gaining more and more


PLUSH


headquarters in Nicholas Street. “No company," said Mr Broughton, “is too small to


had been at the hub of a big Manchester agency. Fultons moved premises again to its present plush


Construction Ltd Wish Every Success to


Briex Display FULTON ADVERTISING


Unit 5, Parkfiald Industrial Estate, Kemp Street, Middleton, Manchester.


Tel. 061 6435367 Another account executive joined the firm. He His skills run in the family, for his brother is also f For a decade we have been successfully


converting graphic creative design into bright and beautiful colour print.


Our experience and expertise, our modern presses and equipment, ensure the continuing and increasing confidence of Agencies which handle prestige, literature for many


I’ ~: .I--.; I.! i iOur print?^achei^lL'in'^of the British -Isle*.


Europe and America, ail’d more recently, the Arab countries of the Middle East


Advertising Agencies are professional print-buyers. They demand constant high quality,


often with delivery deadlines that appear impossible, and always at a realistic and competitive price- 75% of our £I,(XX),(XX) turnover comes Irom such Agencies - need we say more?


We extend to Fulton Advertising »


our congratulations and liest wishes for continued success.


employ the services of an agency. Fulton Advertis­ ing is unique in the way in which it will work on a one-off basis, or on a budget figure given for each


*


ment and copy writer all under one roof, this really streamlines operations.”


t* ^llVVU^iOJJUIV, UCUal f


Print work has become a major part of Fulton Advertising turnover, and the firm utilised local


printers whose quality and delivery meet Fulton’s deadline. In addition to Fulton Advertising, a new company


was formed in 1978 to specialise in designing, building and erecting exhibition stands.


R .& P .


MARSDEN JOINERS


are pleased to have


carried out the entire joinery work for


FULTON ADVERTISING


GANNOW BRIDGE JOINERY WORKS GANNOW LANE, BURNLEY Tel.: 28483


METRO STUDIOS LIMITED


COLOUR REPRODUCTION, LITHOGRAPHIC PLATEMAKING AND PROOFING


MEADOW MILL, WATER STREET,


PORTWOOD, STOCKPORT, SK12BU TELEPHONE: 061477 0349 '


w ish e v e r y su c c e s s to


FULTON ADVERTISING in th e ir n ew p r em is e s


. -.v »- ;. 1


• Lithoprinting • Letterpress Printing


• All types of commercial printing including self adhesive labels on or off the reel


Gath Street W o rk s, Bath Street, Accrington Accrington 391421 Y:> A mm ✓ tb LOOSE LEAF BINDERS THOMAS BROWN C


Stan bank Street • Stockport - Cheshire • SK4-1PY Tel: 061-480-3452/3/4


^our (Printing is Our ^Business H & h p r in t manchester) LTD Above:


A LA N HAWTH­ ORNE, right, dis- cusses business ivith an industrial client


Below:


ROGER BROUGH­ TON in his office on the second floor of Fulton Advertising


lillotsons


Corrugated Cases Ltd Burwell and Ely Cambs.


Suppliers of Full Colour Screen Printed Corrugated Cases for clients of Fulton :. Advertising. Also manufacturers of a wide


range of Conventional Corrugated Cases,' Heavy-Duty Corrugates for Home and Expo(ti, Packaging and Pal-Box palletised container:-^


Functional Design facilities available to help"


any manufacturer solve his packaging problem. '


BurwennS Corru9ated Cases Ltd Cambs.’ CB50AJ


TeL063874144i ! EGIS INTERNATifiMAL LTD COMPANY '


-,i ' Photo-Lithographic Platemakers to tho Printing Trad*.’ ”i . Spaclallata In High Quality Colour Reproductions.. - !■


Congratulate


, FULTON ADVERTISING on their splendid new premises MERSEY INDUSTRIAL ESTATE - .


, , HEATON MERSEY,, , 1 ; STOCKPORT, CHESHIRE - / , , Tel. 061-442 7606 ,


cheshiie ESSENTIAL


many and France and for NEC (National Exhibition Centre), Birmingham.


seen. The company is called Fulton Display Ltd and


ot newspaper and periodical advertisements. It does both colour and black and white and the booking of


s^lCj ,w™ch is all done from a planned media schedule.


is a sphere of the business in which Mr Broughton has a keen interest. Fulton Advertising offers design and preparation


of space at such exhibitions is so high, it is absolutely essential to make full use of it. “°ne is judged,” said Mr Broughton, "by what is


. Work has been done for firms in London, Ger­


This is a valuable asset to local industry. Stands at ? exhibitions must be professional exhibits. The cost


would like to congratulate Fulton Advertis­ ing on their move into new premises. And to wish them every success in the future. We hope we can continue to give


THe C reative D epartment


them our help with Text setting 24 hrs a day, and with over 200 faces to choose from, including some of the latest ITC fonts, a strong headline back up of over 500 of the latest fonts, and Creative Typography as well, means we can turn out the sweetest of the sweet for you.


d.jOreauveL, epartment


J ,'L L n °ULPSWORTH STREET. MANCHESTER Ml IEJ. TELEPHONEJQ61-2283806. TELECOPIER: 061-2283807


SBS ELECTRICAL


FOR ALL INDUSTRIAL DOMESTIC AND COMMERCIAL WORK


TYPES OF MACHINE WIRING OUR B SPECIALITYURNLEY


24-hour Breakdown - Service SMALL CONTROL PANELS, AND ALL


9 BRIERCLIFFE ROAD. BURNLEY ,


COATES MILL BAKNOLDSWICK Tvlcplmnr (02X2) MIAMI


c m i n c There are bus-side advertisements and 16 sheet


BYROM MOUSE. MANCHESTER frli-plrnnc ’Or.I mM


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